90% of marketers use infographics as part of their content marketing strategy.
Infographics are popular because they capture a person’s attention, display easy-to-digest information, and are more likely to be shared. But the effectiveness of an infographic depends on how you present the data.
Know nothing about infographic layouts? No worries, we’ve got you covered. Here are our top five tips.
1Start With a Question Pyramid
When designing infographics, use a question pyramid to help you structure information.
Start with your infographic’s main goal (e.g. explaining how social media helps businesses) and turn it into five actionable questions that you will answer.
These questions will be the foundation of your infographic and will help you tell a compelling story succinctly. Before you digitalize your infographic, draw a sketch so you can properly plan your concept and design.
2Create a Grid For Your Infographic Design
One of the most important tips for infographics is to create a grid for your infographic design. A grid helps you organize information and keep every element aligned.
Grid systems create margins so you have enough space between every element and the edge of your canvas so it looks neat. A general rule is to keep objects one square of the grid away from your canvas’s edge.
It’s crucial that your layout is consistent with the style of images, typefaces, and the color palette. When you strike the perfect balance, readers will find your infographic attractive and easy-to-read.
3Focus On Your Typography
Another one of our favorite infographic design tips is to focus on your typography.
Type plays an important role in infographics so keep it legible by avoiding script or small type. You should also limit fonts so your infographic doesn’t look cluttered. Aim to use a maximum of three typefaces.
Use a simple type like Arial, Futura, and Verdana as they translate well to people’s screens.
4Have Enough Negative Space
Not sure how to design infographics?
Harness the power of negative space. This is the blank space surrounding objects in your design so it’s easier to read.
If your design is too crowded, it’ll overwhelm readers and will make it harder to absorb the information.
5Choose Your Data Visualization Wisely
Consider the data you want to display so it’s easier to decide which chart type fits best. Decide whether you want to highlight an important number, show a comparison, an anomaly, or a trend over time.
Most infographics use pie charts, bar graphs, column graphs, and inline charts. Make them easy to understand so readers absorb the information instantly.
That’s All About Infographic Layouts
Your infographic layout is the skeleton you build upon. Keep your design simple by laying out your story, using a grid to help place elements, and use three typefaces maximum.
Make sure there’s enough space so your design can breathe and it’s easier for the reader to digest. Good luck!
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