The Role of Youtube in Digital Marketing


The way of doing business has changed from what it used to be ten or 15 years ago. Traditional advertising mediums like television and print are not enough in today’s day and age. The world is going digital. Statistics say that more than 53% of the world’s population is consuming information through digital media. With more companies relying on digital marketing for their business promotion, SEO rankings have become very important. By hiring the services of an SEO company, companies are putting in the extra effort to reinforce their brand’s digital presence.

Digital media is a vast space. There are many channels for digital marketing. These include social media, e-newsletters, promotional emails, pay per click ads, search engine marketing, and much more. An important aspect of digital marketing is video sharing platforms like Youtube or Vimeo. The average consumer spends a significant of his time spent online in watching videos. According to a study done, video content is projected to claim more than 80% of all web traffic by 2019. All this contributes to the popularity of the Youtube site. It is the second most popular search engine in the world after Google. This video site boasts of receiving more than 3 billion views in a day. All this makes Youtube an important player in a company’s digital marketing strategy. This is why there is a high demand for Youtube video marketing company India in the market.

There are many benefits to using Youtube videos for your digital marketing campaign. Some of them are:

Wider Reach

There are more than 1 billion active users on the Youtube site. Every mobile phone today has a YouTube app. The content generated on this site is literally available at the fingertips of the user at all times. YouTube provides the best opportunity for a promotional message to reach millions of people that all have the potential of becoming prospective customers. For a business, when they promote on Youtube, there is a higher chance to get visibility across all target groups.

Search Engine Rankings

Youtube videos can be easily embedded within a website page or blogs. When used wisely, videos can really help to boost a company’s SEO rankings. Google owns YouTube. When a website has embedded Youtube videos in its content, it will be ranked highly on Google’s search result pages.

Social Media Integration

Youtube videos can be shared online easily. When planning a digital marketing campaign, businesses can integrate youtube videos with their social media plan. By distributing YouTube videos on other popular media sites such as Facebook, Twitter, LinkedIn, a company’s brand visibility goes up. The more popularity a YouTube video receives the higher chances for associated links to be clicked, which will help to improve online business presence.

Viral Marketing

The ultimate aim of any digital marketing campaign is to go viral. Youtube videos have the highest chances of becoming viral because they can be easily shared on the social media. Users can repeatedly watch and share Youtube videos with friends, co-workers and family members. When people receive a YouTube video from a known person and like what they watched, they share the video with others, thus creating a ripple effect. By this constant sharing, a conversation starts to build around the video which helps to make it a viral campaign.


When a Youtube video marketing company designs a promotion campaign for any business, it needs to know how the audience is receiving their message to determine if the campaign is a hit or miss. The biggest advantage of YouTube is that it allows anyone to track how many views each video is receiving. The number of views for each video can be seen right below where the video is posted. This gives marketers instant feedback on how their video message is received by the audience. It also allows viewers to comment to let their opinions know.

Global audience

YouTube is available in 61 languages and is being used in 75 countries. The video site can be easily accessed from any part of the world. Unlike print or television where an advertising message is limited to a certain territory, the reach of Youtube marketing is global.


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