Digital agencies are a booming industry, with the number of businesses hiring digital marketing services growing by 20% in the last year. Many different types of services can be provided to clients, but here are five popular ones Digital Agency in Singapore.
1Content Management Systems (CMS)
Though it’s not the most glamorous of services, an efficient content management system is vital for any website. Without one, every time you wanted to update your site, you’d have to find someone with expert knowledge who could do so for you. Nowadays, CMS platforms like WordPress are so user-friendly that anyone can quickly and easily manage their own pages without having any prior experience or specialist training. And given how integral content is to Digital Agency Singapore, this applies to brands regardless of industry. Whether you run a local restaurant or sell luxury cars, a CMS will allow you to add new items onto your menu or edit images of your latest models.
2Search Engine Optimization (SEO)
SEO is the art of getting your site to rank highly on Google. It’s a long game and involves more than just cramming keywords into web page copy, but if you ignore it, you’re not giving yourself the best chance to be found by potential customers. In time, well-optimized content will naturally pull in organic traffic from search engines, but this won’t happen overnight. Regardless of your industry or target audience, SEO should be a priority for your digital marketing campaign. And given how much ‘above the fold’ real estate a typical search engine result takes up, it could make all the difference between a click and a bounce.
3Responsive Web Design (RWD)
Responsive web design is a technique to create websites that seamlessly respond, or adjust, to fit the device they’re being viewed on. This creates a more consistent user experience and allows you to reach a wider audience with a single page that’s optimized for mobile devices. The idea isn’t new – it has been around since 2010 – but the demand for mobile-friendly websites continues unabated. With over half of internet users expecting every site to be easily ‘responsive,’ ignoring RWD could seriously hamper your online profile.
4Web Analytics & Social Media Integration
In today’s digital world, data is king. Without accurate insight into what your customers are on your website and where they’re going, you won’t have a clue how to improve your digital marketing campaign. For many businesses, the closest they get is Google Analytics. These easy-to-use tools give you valuable information on everything from visitor activity and conversion rates to social media referrals and returning customers.
Content marketing works by creating content that’s aimed at engaging, informing, and promoting a brand directly to its target audience. As well as coming up with a general strategy for how this will be done, agencies can offer services such as blogging, video making, podcasting, infographics, webinars, and more. The idea is that by listening to what’s being said about you online, you can tailor your message accordingly and build a loyal following of potential customers.
In conclusion, digital agencies offer some or all of these services to help brands succeed online. Depending on the size of your company and your budget, you can either hire a dedicated in-house team or outsource more complex tasks to an agency. Either way, this is a crucial time for companies looking to harness the power of social media and create a cohesive digital marketing campaign that works as hard as they do. And with so many agencies offering low prices and 24/7 service, there has never been a better time to get started.