The average American spends roughly 8 hours a day engaging with digital content. Finding a way to reach consumers with your brand message can be harder than you think. One of the first opportunities you have to impress a potential client is with your website.
Modern consumers want websites that are both filled with great information and mobile-friendly. Learning the ins and outs of SEO copywriting can give you a leg up on the competition. If you can craft keyword rich content that actually connects with consumers, it is only a matter of time before the sales leads start to pour in.
While it is good to get some professional help during the content development process, you need to work on controlling your company’s narrative. This is why taking a hands-on approach to content marketing and creation is so important.
The following are some of the things you need to consider when trying to create great content for your business website.
Your Headlines Need to Reflect the Content in the Post
The first thing a consumer will notice about your content is the headline. While it is important to create an engaging and entertaining headline, you need to make sure it is in line with the content. If the headline is not representative of the overall content, it can aggravate the reader.
You also need to make sure that the URL slug on your website represents the content correctly as well. Once you have made a decision on what your post or page content will be about, coming up with a title will be much easier.
Using numbers in the headlines can help to attract a consumer’s attention. The time and energy invested in coming up with a factual and entertaining title will be worth it in the long run.
Content Headings Should Include Keywords
Presenting consumers with a large block of text is a horrible idea. When content is structured in this manner, it will be largely ignored. This is why breaking up the text with headers is vital.
As you compose these headers, keep your primary and secondary keywords in mind. By using these keywords in the headings, you can reinforce the message you are trying to convey.
The rule of thumb when it comes to keywords in the headings is to do it once or twice. If you are using a WordPress -based site, be sure to download the Yoast plugin. This plugin will tell you whether or not you are overdoing it on the keywords in your headings.
Work on Your Meta Descriptions
Are you having trouble coming up with engaging meta descriptions? If so, try basing your description on the beginning of your article. Once you have a header in place, your first goal should be informing the reader about the subject matter being covered.
A meta description is a small snippet used to inform the reader about the content of the article. You need to work on keeping this snippet around 155 characters.
When your article shows up on a search engine results page, this meta description will be featured prominently. This means a well-written meta description is a must when trying to improve on-page SEO. Reading over the material provided by Dan Kennedy copywriting can help you figure out how to shock and awe with your meta description.
Don’t Forget Image Alt Text
Providing users with a great reading experience should be your top concern when developing new content. While headers, bullet points and numbered lists can help break up the text, you need to use images as well.
With the right image, you can convey your message to a reader easily. As you start to insert images into your post, be sure to include alt text. The alt text on your images should be the primary keyword you are using in the article.
By doing this, you can make it easier for search engine bots to find out what the primary keyword is. The easier you make the job of a search engine bot, the higher your rank will inevitably go.
Inbound and Outbound Linking
One of the best ways to increase the credibility of the information you are providing a consumer is by linking to reputable sites. If you have a statistic related to the subject of your article, you need to hyperlink 2 to 5 words to the source of this stat.
Another great way to enhance the reader’s experience is by linking to other blogs on your website. Not only will this provide the reader with more information, it will also make them stay on the page longer.
The longer a visitor stays on your website, the higher the chance of them becoming an actual customer will be. Consulting with SEO professionals will help you figure out the best linking strategy for your business.
Stick to Industry-Specific Topics
Trying to post content about any and every subject under the sun is a bad idea. While some business owners think this can help them reach a wider audience, it usually leads to them alienating loyal customers.
This is why you need to focus on covering topics that are related to your industry. By doing this, you can position yourself and your company as a leader in your chosen field. This clout can give your company more credibility in the eyes of consumers.
Mastering SEO Copywriting Takes Time
Instead of getting impatient during the SEO copywriting learning process, take a deep breath and focus. Mastering this skill will take lots of practice and hard work.
Are you looking for ways to increase traffic to your website? If so, check out our article on low-budgeting marketing ideas for small businesses.