Just like we have transformed a lot as a person when compared to the previous year, the world of marketing is getting revolutionized year by year. Digital marketing has emerged as the major way which makes 90% of the companies take up it as an option when they wish to create awareness about their product. 2019 has turned just better for digital marketing. That is why the demand for people with digital marketing certification or equivalent experience has increased.
Winning over people and acquiring great traffic does not happen overnight. It takes a lot of time and investment, both financially and mentally. It is estimated that about 75% of your budget will be occupied by digital marketing in the years to come. So catching your consumers attention in the midst of millions of blogs and articles is a tough task. However, a few little tips will help you in your journey towards achieving your marketing goals.
I have briefly listed the top digital marketing strategies which you can use to dominate and win over your competition,
Pick out your target audience
If a business knows its target audience then it ultimately means that you are traveling on the right path. A billion people will visit your website on an average. So knowing and working towards the correct target market is essential. Owning a toy store and attracting teens will bring no benefit to your company or business.
Try to sell your business product by trust and consumer relationship built through your content. Brand trust is the ultimate base of any product.
Have a strategy
If you were to look up at any top business organization, they would have had their own business strategy, which is unique and different. One among many such popular brands is Colgate. Rather than simply marketing the product it worked towards creating trust. As a part of which it educated consumers and target audience regarding the teeth related problems.
So construct your very own strategy and align all your tasks and efforts towards it. Stick to it and work towards gaining some good consumers online.
Choose the platform
There are a wide number of social media platforms. Choose the one which you think will suit you and the nature of your business. Focus on a single site rather spreading your attention. Each platform has its own set of unique features and audience so select and approach it accordingly.
However, there is nothing called as the “best social media site”. It totally depends on the way you approach it. Make sure you meet the quality standards than concentrating on the quantity.
Keep track of the performances
Just investing in digital marketing strategies is not sufficient. You have to keep track of the proceedings and analyze the results. There are several tools which help you in analyzing your progress. Some among them,
- Crazy Egg
- Mixed panel
These tools help you to locate your mistakes and help you to rectify them. You can also compare yourself with your competitors and spot out where you lack. They also bring data relating to the number of people who visited your site, frequency, and others.
Tell a story
Popular brands and huge marketers like Nike and others have a unique and sellable story behind each of their product and ads. Their Instagram is filled with the success story of their consumers. Stories also help people to connect emotionally with your product.
You can share the story of how your company started. The celebrations that you had with your employees, sponsorship meets or any other event in which you or your company was a part of. Stories make it interesting for people to hear and know about your product. It can be anything that is remotely connected with your product.
Some social media sites offer live video as an option. This is really useful in doubling your followers.
Consider video marketing
More than any other means most of us to like to see than to read. This is what has driven people towards video marketing and helping it acquire about 80% of the traffic. So if you are a person who neglected video marketing before, its time that you take it as a serious option and start working right away. There are quite a lot of helping tools to assist you in your video marketing.
Some other reasons why you should consider video marketing are,
- It is more effective than you imagine
- It can stir the viewer’s emotions easily
- It can convey the message without any difficulty and within seconds.
Prioritize voice search while planning
It has predicted that by 2022 most of would be using voice search as one of the options. Starting from Amazon echo to our phones voice-based search is already an option. So whatever might be your strategy voice search must acquire a place among it.
Nearly 41% of the adults make use of voice search for accomplishing their day-to-day tasks. Voice search will start playing an important role in driving traffic. So brace yourselves to embrace it. Focusing on voice SEO is also important. Some notable points to optimize voice search includes,
- Use of natural language
- Increased use of questions phrases to locate a site
- Focusing on long tail keywords
Apart from the above, a few other tips include the following,
- When you are going in for digital marketing remember that you gain more than twice the viewers when you add pictures.
- Most people use their phones to search or find out things. So let your site be phone friendly.
- Search engine optimization and link building are essential irrespective of the platform you choose.
Digital or social media is the only place we spend a large proportion of our time. And as a matter of fact, the viewer just takes 8 seconds to decide whether your content is worth reading or not. So make it a point to hire some expertise with digital marketing certification and get your to site attractive. A lot of consumers make their purchase decisions while surfing online. So let your product get a place among their decision.