In recent years, content marketing has been recognized as one of the most effective, cost-efficient, and simple ways of promoting a personal brand, blog, or even a full-scale business. These days, people value meaningful content higher than ever before. So, if you want to attract attention on the web, you need to deliver great content that resonates with your audience.
If you want to revamp your business’s content strategy, kick-start your startup, drive attention to your personal blog, or just want to learn more about the power of brilliant content, you’ve come to the right place! In this article, we will tell you about the top seven trends that will be shaping the content marketing industry in 2022.
The Rise of Long-Form Content
Just a few years ago, bloggers had an opportunity to roll out a 600-word publication and watch it top the search results in almost no time. But, these days are long gone. Now, when demand for high-value and relevant articles is skyrocketing, the emphasis falls on long-form content that consists of a minimum of 1,000 words.
Search engines are actively promoting well-researched, long content that provides readers with real value. For aspiring bloggers, especially student bloggers, this means that they have to devote more time to content creation. If you are among them, you might even want to find a reliable essay writing service to have professionals do my paper for me fast in USA to help you out with your homework so that you can have more time for creating top-level quality articles. In 2022, the more time and effort you put into content writing, the more benefits you will get.
Mobile-Friendliness Is at the Core
The second big trend in content marketing to watch out for in 2022 is mobile-friendliness. In fact, this trend has been around for a while. But, it is not going anywhere this year too. On the contrary, it keeps growing bigger.
According to stats, around 60% of all search queries in 2021 were made from mobile, and this number is predicted to grow further. This basically means that you are missing a huge share of your potential audience if you don’t optimize your content for mobile devices.
The Internet of Voice
One of the new, big trends that have just arrived not so long ago is the rise of voice searches made by users. As people are getting more and more comfortable using their mobile assistants like Siri and Alexa, the Internet of Voice is growing stronger. And this trend has a significant impact on the nature of content that will be trending in 2022.
What does this mean for content creators? There are a few things to keep in mind. First and foremost, this means that there will be a shift towards a more conversation-like language in articles. In addition, this will mean using conversational keywords, answering FAQs in your articles, and keeping sentences shorter and simpler.
Giving Second Life to Old Content
One of the trends that marketers should be happy to see in 2022 is the growing popularity of giving second life to old articles. Experts claim that updating and expanding old content will be bringing great results this year.
This trend implies revamping old articles with newer relevant keywords, updating facts, stats, and other information, increasing the length, adding images and videos, improving SEO, and optimizing for mobile too. Doing this can help you boost traffic and conversions of your old content and let it bring you better results in a longer-term perspective.
Chatbots Now Integrate into Content Marketing Strategies
Chatbots have been rather popular in recent years, and in 2022, they will be trending in the field of content marketing too. This year, you should focus all your efforts on delivering better user experiences. And that’s where chatbots step in.
With the help of advanced chatbots, blogs and companies can give personality and unique voice to their content. As a result, they can help you provide better experiences to your audience and, at the same time, start understanding their intent and needs better than ever.
There is no secret that search engine optimization (SEO) has long been one of the keys to increasing a website’s or blog’s ranking in search results. This remains true in 2022. However, since search engine algorithms continue getting more and more sophisticated, this year, the major focus will be shifted towards technical SEO.
This trend implies that marketers should really invest time and money in optimizing the technical performance of their websites. This includes improving the speed, crafting winning labels and tags, optimizing images, and adopting other major SEO tactics to help your website perform better and, thus, take higher positions in SERPs.
More Video Content
Finally, the last one of the biggest trends in content marketing in 2022 is the growing amount of video content. It has long been proven that different kinds of visuals boost audience engagement and, thus, help reach better results from your content marketing. But now, the most significant emphasis will be made on videos in particular.
According to experts, video content makes it easier to convey complex concepts and ideas to the audience. Thus, if you want to bring real value and rank higher in search engines, you should really focus on adding more videos into your existing content marketing strategy.
To Sum Up
So, these were the top seven content marketing trends that are expected to predominate in 2022. Use them to ensure the stunning success of your content. But, also, don’t forget to go beyond these trends!