It is believed and said that acquiring new customers is like 16 times more expensive than retaining an existing one to whom you could cross sell and up sell. And according to a survey being conducted by SAS and loyalty 360 68% of your business would here come from the existing clients. So if you are looking to create or improve the customer relationship management software then these seven tops would here help you to succeed at a great ease.
Know what you are exactly trying to achieve
t is important to be clear about what your channel specific long term and short term objectives are. Your campaign would here need clarity about whatever you are trying to achieve. For example if you are trying to boost up your sales, or attract more followers on social media, or increasing visibility. Your short term objectives should here be the stepping stones in order to achieve the long term goals enabling you to track down the progress.
Though this is something that would sound basic but people understand and gain a different meaning when it comes to a CRM software. So if you are going to successfully instigate or improve the organizations CRM, the stake holders would here need to understand what it is and what it is not. For example A CRM software that responds to the needs of the organization customers and prospects to grow their relationship value agreeing to the objectives.
Identifying the high value customers
It is of the utmost importance to offer greater experience to all customers and profitable partners. However there are a few clients who are not just the frequent buyers but also the advocates of your brand. These are the ones who deserve special treatment as they have played a major role in growing your business. CRM software here enables your team to build a profile for existing and potential client that could be added in order to provide a robust picture of each and every individual. With enough knowledge in hand it is easy for your sales team to identify the high value customers and services that you could actually offer.
There are many different platforms and the number has been growing each and every time. Though Facebook is all time favorite for the marketers and has more than 1.5 million users around the world, other social networks would here turn out to be favorable due to the demographic being targeted by the campaign. Remember that your targeted demographic is not necessarily using every social network so you would here need to do your research and find out which is the best fit.
Making Things a bit better
Having Things defined and summarizing every aspect of your current communications, you would here be able to immediately see the gaps, overlaps, missed opportunities and a room for improvement. Document your customer and prospect the journeys considering what the optimal experience at each and every touch point would be. What would you say or do and to whom in order to grow the relationship value. Once you have got things licked try and spend some time pushing the envelope further. How would you turn a good customer experience into a fantastic one?
To conclude following the above mentioned tips, ideas or strategies you should here be well on your way to a successful implementation program of CRM software.