Do you want higher returns on your marketing efforts? Then investing in a marketing automation platform is a must.
According to statistics, marketers who use this platform outperform those who don’t. So, what is marketing automation, and why do you need it?
It is a software platform that automates, streamlines, and measures marketing workflows and tasks. The platform helps you to raise revenue, which grows into a powerful marketing team.
Marketing automation allows you to handle these tasks more effectively.
- Creation of landing pages.
- Email marketing.
- Market segmentation
- Lead generation
- Cross-sell and up-sells
- Measuring returns on investment and personalizing your website.
Here are the main reasons why you should automate your marketing strategy.
1. Allows Personalization
The goal of any marketing strategy is to increase its sales revenue. Personalizing emails helps deliver six times higher transaction rates. Unfortunately, over 70 percent of all the brands do not use them.
Great marketing tools like Zoho marketing automation allows you to personalize content to your audience. These tools will enable you to include the recipient’s name to your email blast.
Incorporating these elements like a name makes your email look personal. It is as if, the message was sent specifically to the recipient instead of a big list. When the recipient gets your personalized email, they’ll open and engage with it.
2. Helps in Lead Nurturing and Customer Acquisition
Does your business depend on the lead for sales? Then, marketing automation is a necessity in your case. The tools will get your target audience in the farthest reach of the online world.
After acquiring these leads, the automation software keeps the brand in front of them. Doing so helps further down the edges to the sales funnel. The possibilities of nurturing leads through automation are endless. Tailor the exercise to meet your unique needs.
3. Helps You Understand Your Customers and Their Behaviors
The marketing landscape is continually changing. The most important being the realization that your customer is no longer a profile, target audience, or a demographic but an individual.
Social media is the current hub of significant conversations. Therefore, your business must know each customer.
For instance, your customer may be using Instagram daily, but Twitter rarely. Do you have an explanation for this? The same customer may despise the idea of cooking and prefer to visit restaurants.
Collecting information about your customers allows you to understand them better. For instance, do you know how and when the customer makes an Instagram post? With this information, you’ll know how and when to approach such a customer. Plus, you’ll use the language that resonates with them.
Investing in marketing automation tools allows you to grow your online presence. Other than gaining more followers on social media platforms, it helps convert these leads to sales. The automation provides critical analytics, metrics, and optimizes your marketing campaigns. With these tools, you’ll evaluate whether the campaign has a positive impact on your brand or not.