Sydney tradeshows are an effective way to market your products and services directly to your potential consumers. But you aren’t the only company that attends. Tradeshows are all about flashy gimmicks and huge banners today. How do you stand out among the crowd and make attending the show effective for your marketing purposes?
Here are some tips that can help you set up an attractive tradeshow display in Sydney.
Get advice from the pros
Before you begin your preparations for the tradeshow, get an industry expert on board, and take their advice on how your brand is currently doing in the market. Companies like brandmatters.com.au can provide an independent and unbiased view of your brand. They can help you understand your consumer needs better, and using their suggestions, you can promote your brand in a more effective way.
And by the way, you shouldn’t only be promising your brand. You also have to promote the fact that you would be attending the tradeshow.
Location matters… even when it comes to booths
Even at tradeshows, location matters, so much so that organisers may often charge extra bucks for the prime spot. If you can afford it, then get a booth at a prime location. And remember, they are often booked quickly, so you will have to act fast.
Make sure your booth looks desirable
Just like location, looks also matter, and buyers are generally more attracted towards good looking booths. The appearance is what can make participants stop or simply just walk by. Use a bright colour scheme, aligned with your brand image. Make sure that lighting is optimal, and your marketing messages are clear, and visible from all directions.
Give away something
Custom merchandise is a great way to get your word out, but rather than giving away the usual mugs and pens, think of something unusual, something that you don’t often see in Sydney. Companies like customgear.com.au offer a wide range of custom merchandise, so you do have a lot of options to choose from such as sunglasses, headphones and even Rubik’s cubes.
Create a buzz by adding some humour
You don’t want consumers pass by your booth at Sydney tradeshows. You want them to stop, take notice of your brand, and then remember you for long. Sway away form the general marketing messages because they have now kind of become dull in Sydney. Instead, revamp your consumer communication and give it a humorous touch, something that gets people talking about your brand, and makes them pass on your name in social circles.
Offer a means to interact
If you can display your products or services in an interactive manner, your potential consumers will stay at your booth, garnering attention of other participants as well. For instance, you could set up self service kiosks, touch screens or something else along the same lines.