Are you looking for a lucrative way to put your social media skills to work? On average, social media managers make over $50,000 a year!
If you’re ready to cash in your social media expertise, you’re going to need to recalibrate your resume. Make sure those social media skills are front and center!
The question is, how can you put those skills into job-worthy words? Which skills are the ones that will land you social media jobs?
Read on to learn five social media skills you should include on your resume.
When you’re working as a social media manager, it’s not enough to post content as it occurs to you. You need to build long-term strategies with measurable results.
Your goals should always be multi-faceted. For example, you may set a goal to break the company’s current record of TikTok likes. However, you should also look for conversions, whether that’s clicks to the company website or sales.
Having a creative mindset is a given for any social media manager. It may seem silly to state that you are a creative person when applying for a creative position. However, this tends to be one of the keywords employers are hoping to see.
What does community engagement mean? As a social media manager, you’ll be in charge of multiple business social media accounts. That means that you’ll need to keep up with those accounts even between posting fresh and original content.
Community engagement entails liking and responding to comments, fielding DM’s, and following other accounts. This helps the company to network and strengthen relationships with consumers.
Social listening is a lot like community engagement. However, where community engagement has a sort of internal focus, social listening requires an external focus.
Social listening includes monitoring hashtags and watching for trends. It also includes looking out for any issues with branding or the company’s image and handling any crises. This is the part of social media management that can most closely resemble PR.
Now for the part that most of us love the most: content creation. On your resume, feel free (and encouraged) to go into more depth about what content creation means to you and what your strong suits are. This can include photography, branding, writing, video editing, graphic design, and more.
Do you feel like you could use a little bit of work in any of these areas? The good news is that there are plenty of online classes and resources that can teach you more about these individual hard skills.
Get Paid to Use Social Media
Have you always been an expert at growing a following and getting those likes? If so, you may be able to turn your social media skills into a job. Include these skills on your resume and show off what you can do!
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