Influencer marketing has come of age – no doubt.
In 2021, it’s forecast to become a $13.8 billion industry, up from $1.6 billion in 2016. 75 percent of brands intend to create a stand-alone budget for influencer marketing.
If you were on the fence about embracing influencer marketing especially on social media, these numbers are enough to convince you to cross over. If you’re not sold, though, this article is for you.
Continue reading to learn why your business needs social media influencer marketing.
1Leverage the Power of Word of Mouth
Word-of-mouth marketing has always been powerful, but it wasn’t until social media platforms became a phenomenon that marketers started to experience its real power. Today, over 90 percent of consumers trust and count on a friend’s recommendation.
Influencer marketing leverages the power of word of mouth. Influencers have built a community of fans and followers, so their audience trusts what they say.
If traditional word-of-mouth marketing isn’t working for you, it’s time to hire influencers. They’ll put out a good word about your products and services and their audiences will listen and a good number will take the desired action.
2Your Competitors Are (Probably) Already Using Influencers
If you’re in a fiercely competitive market, you want to stay ahead of your competitors – even if it means copying their marketing strategy.
Here’s the thing.
There’s a good chance your competitors are already using influencers. To check this, just hop on your competitors’ social media pages and see if there are posts featuring influencers saying nice things about their products and services.
Influencer marketing delivers good results, which is why your competitors have already hopped on this train. Stay behind and you might never catch up with the rest.
3Social Media Influencer Marketing Increases Your Online Presence
To run a successful enterprise in the digital age, you need a vast online presence. With such a presence comes big benefits. For instance, search engines will quickly pick up your brand’s name when more people are talking about it online.
What are you doing to expand your business’s online presence besides maintaining a website and blogging regularly? Influencer marketing is what’s missing from the mix.
Influencers are good at getting their followers to talk about your brand. Increased engagement results in a greater social reach, which consequently translates into a bigger digital presence.
4Your Product Could Go Viral
Creating a viral product is every entrepreneur’s dream but not many will achieve it.
To improve your chances of being among the few entrepreneurs with viral products, leverage influencer marketing. Especially if you work with an influencer who has a big following on social media, a well-worked, highly shareable post can reach lots of people and go viral.
Do you know what a viral product means? You’ll sell out in a matter of days or hours if you aren’t well-stocked!
Social Media Influencers Can Take Your Brand to the Next Level
Social media influencer marketing will help you increase your sales, fire up brand conversations, and stay at par with your competitors. It’s time to start looking for influencers who suit your brand – this is key.
Keep tabs on our blog for more digital marketing insights.