Marketing and advertising is integral to the successful and continual growth of any business. Especially in today’s day and age. The modern economy has a few defining characteristics that certainly make it unique. For instance, the events of the last few years have created a major acceleration into the digital era which led to an absolute massive influx in the volume of transactions occurring over a variety of digital marketplaces.
Additionally, today’s marketplace features many sectors that are extremely competitive and supersaturated, while also featuring a handful of markets that are almost totally dominated by a few major players.
When considering how much competition exists in today’s hustling economy it’s easy to understand why marketing and advertising efforts are so important. If consumers don’t know about a good, service, or brand, how will they ever know to compare it to their current provider? At the same time, this also highlights the value of the consumer experience. With such a saturated marketplace, it’s easy for consumers to jump from one brand to another in the event they have a negative experience, or they’re made aware of a better offer.
If you or your team are looking to optimize your marketing and advertising efforts in the modern market, look to some of the tips below that have helped other brands reach massive audiences.
1Utilize Billboards in Big Cities
If you’re looking to reach as many people as you possibly can all at once, billboards in big cities may be one of the best ways to go. Cities with large residential populations and major tourist arms create the perfect environment for a successful billboard campaign. Cities like New York, Chicago, and Los Angeles are some of the biggest cities in the Nation by population and offer brands an incredible opportunity to reach potentially millions of people.
Major tourist cities are also billboard hotspots. Las Vegas billboards, for instance, are extremely popular and typically very effective because they’re so good at making tourists aware of various attractions, offers, and events.
By utilizing billboards in big cities, your brand can get its messaging out in front of the eyes of massive crowds. This is especially the case if the billboards are placed strategically in and throughout the city. For instance, making billboard real estate available in and around popular sport stadiums and other event spaces is an easy way to attract big businesses who want their message seen by millions of people all at once.
It’s important to note that billboard campaigns are typically designed with audience reach and brand recognition expansion in mind. This is because billboards are a type of mass audience marketing which need to appeal to a large crowd of people from a variety of demographics. This is in contrast to many other modern marketing tactics that rely on heavy personalization in order to drive consumer action.
2Create a Digital Spectacle
Digital spectacles are another great way for a brand to engage with a huge audience simultaneously. Digital spectacles are created through a series of digital billboards all designed in a grouping. The brand designing the spectacle can then use the variety of monitors to create a massive digital message.
If it’s well designed and executed, a digital spectacle can be a wonderful way to win over local consumers and even attract out of towners, furthering the reach of the campaign and its consumer impact.
3Murals and Wallscapes
In cities like Los Angeles and San Francisco especially, where art is not only appreciated but a way of life, murals and wallscapes can be a unique, creative, and extremely engaging way for brands to interact with consumers.
Proper murals are designed and created by local artists who are commissioned by the brand behind the messaging. These partnerships are good for the brand’s reputation, and display a certain investment in the community in which they find themselves.
4Transit Marketing Tactics
In the world of marketing and advertising, transit marketing has a huge role, especially in dense cities that are chalk full of commuters and professionals who rely on public transportation. There are several ways to utilize transit marketing, from bus wraps, to subway station wildposting, and each tactic has its own unique advantages.
Transit marketing in general, though, can be extremely powerful, especially if a major portion of your demographic relies on public transportation on a daily basis.
5Weaving in Digital and Social
In the modern digital, mobile, and remote era, it’s hard for a business to ignore these platforms and remain both modern and relevant.
Brands that want to stay a part of the conversation among younger consumers must have a website and establish a comprehensive digital brand presence through various social media accounts. Besides, there’s no bigger audience pool than that of social media.
A few Last Words
Marketing and advertising is absolutely vital for any modern organization trying to grow its consumer base, and billboard campaigns continue to be a popular choice among marketing and advertising professionals from a whole slew of industries.