Your website is like a display board for your business. It’s where you share the details of your services or where your customers can shop for your products.
Your website is also the main place where you can share industry-related news and use SEO to attract new customers to your brand. When a new customer lands on your site, you need to capture their attention and keep them on your website for as long as possible.
Your website needs to be easy to navigate and visually pleasing. Your content needs to be engaging enough to make your audience want to learn more about your products or services.
While you might not have the time or money to completely redo your website, there are lots of small, budget-friendly ways to make your business website amazing. Here are three quick wins to improve your business website.
1Perfect Your Visuals
You might have the best copywriters creating your blog content and amazing web developers that have built a rapidly-responding website. But if your website doesn’t look great, it’s not going to retain viewers.
Your website needs to be aesthetically pleasing. Use images and graphics on every
webpage to catch people’s attention and make your content more readable. This will boost your website’s rankings.
Use your brand colors in all of your graphics to reinforce your branding and build a strong brand identity. If you’re taking your own photos for your website, you can remove the background from a picture using an online program. This will make the images look neat and clean on your website.
2Make Sure Your Website is Responsive
A website that is slow to load will cause your customers to click off before they’ve had a chance to look at your products or blog content. If you’re hiring a web developer, it’s likely that they know how to make your website quick to load.
However, you will need to regularly audit your site to check that it’s still responsive. Make sure there are no bugs on the site that are causing it to glitch or crash.
As new features are released on your chosen website hosting platform, adopt them as quickly as possible to keep your site as up-to-date as possible.
3Make Your Site Mobile-Friendly
Almost half of all online traffic comes from mobile. If your website is mobile-friendly, you could lose a significant portion of your viewers.
Your site needs to operate easily on mobile and it should load quickly. It should also look professional and well-balanced when viewed on a smartphone screen.
Your customers should easily be able to find the main menu, product pages, and contact details. If they struggle to find what they’re looking for, they might click off your website before making a purchase or inquiry.