Online reputation management (ORM) is a term used to describe the practice of monitoring and managing a company’s online reputation. ORM involves monitoring social media platforms like Twitter, Facebook, Instagram, YouTube, LinkedIn, etc., to identify any negative comments about your business.
The internet has made many good things possible. However, it is not without its downsides. Youthful mistakes, bad reviews, and other negative information on the internet can cause serious harm to the reputations of businesses and individuals. Whether you need some reputation repair or are merely curious about the process, these are a few things you should know.
It Isn’t Just for Huge Corporations
You can probably think of plenty of big companies who have run extensive campaigns to repair their reputations because of controversy or other issues. However, online reputation management isn’t just for big companies. Small business owners and individuals also use these services. The service may be even more valuable to people and companies who do not have the resources required to run massive advertising campaigns and hire big-name celebrities to say good things about them.
It Isn’t Easy To Do on Your Own
Some people may wonder why you would hire someone else to improve your reputation on the internet. The answer has to do with how the internet works. Reputation management is a form of search engine optimization. SEO has to do with which results are displayed on the first page when someone searches a particular keyword. In the case of reputation management, if someone is searching for “pizza near me” and you own a pizza restaurant, you don’t want a bad review to be the top result. An online management company knows the SEO strategies that can help get the information you want to display first to the front page.
It’s About More Than Fixing Problems
Reputation management isn’t just about fixing bad reputations. It is also about improving your brand. Managing your reputation online is a lot like crafting the perfect resume. The content is important, but you also want to present the content in a way that emphasizes your strengths and diminishes your weaknesses. Reputation management can help you get the full benefit of crafting an online presence that best promotes your brand.
Your Reputation Matters
If people are talking negatively about your company, they’re not going to buy your products. In fact, they might avoid doing business with you altogether. A bad reputation can cost you customers, revenue, and profits.
You may think that your online reputation only matters if you are selling something. However, many employers do an online search as part of their applicant screening process. Negative online information could negatively affect your ability to get a job.
How Can You Protect Your Company’s Online Reputation?
There are many ways to protect your company’s online reputation. One way is to monitor what people are saying about your company online. Another way is to respond to negative comments and remove them from the Internet. You can also hire a third-party service to manage your online reputation.
What the internet has to say about you can have a big impact on your life, even if the information is out of date or inaccurate. Reputation management companies can help make sure your internet presence reflects you in the best possible light.