If you are running a business and you’re not using Instagram as part of your marketing plan, then you’re probably missing out on a massive opportunity! Famous brands, corporations, Influencers, small businesses, and even social media celebrities use Instagram to reach a significant number of audiences.
What’s so special about this platform?
For an ordinary user, Instagram is probably just another channel for past time and an excellent way of connecting with friends and relatives other than Facebook and Twitter. However, for businesses both big and small, the platform offers hundreds of millions of active users that could turn into potential customers but only by using the right marketing plan and strategy.
According to statistics, more than 200 million Instagram users visit a business profile at least once a day, and 62% say they become interested in a brand, product, or services after seeing their Instagram Stories. And the crazy part is that 90% of Instagram users follow at least one brand. Having said that, utilizing Instagram as part of your marketing plan allows you to get new customers for your business and make significant money off it, and that is something you do not want to miss!
However, if you decide to include Instagram now as part of your marketing strategy, it would require tremendous time and effort to grow your account and gather a large number of followers. But the question is, how do you get followers on Instagram?
There are many ways to grow your following, but we highly recommend getting all of them organically. While some digital marketing agencies might persuade you to buy Instagram followers to increase your followers instantly, it wouldn’t benefit you in the long run since probably all of them are fake, and worse, you wouldn’t get real engagement.
Also, you might want to avoid following a lot of people just to make them follow you in return. It may seem useful in the start to grow your following, but it has side effects and also not to mention that Instagram limits the number of people one can follow in a day.
So how to get followers on Instagram without following other accounts? Below we have listed some tips to get a large number of followers without relying too much on following other people.
Tips to Get Followers On Instagram Without Following
1Plan your marketing goals.
Since there are already lots of businesses on Instagram, it is crucial to have a concrete marketing plan so you can catch up with the competition. You need to clearly define the goals that you intend to achieve before launching an Instagram campaign. Are aiming to create brand awareness, do you want to get new customers, or do you want to know your competitor’s current social media activities. These are just some of the fundamental goals that you should have to consider including on your marketing plan. These will keep you on track and help you grow faster on the platform. After all, if you fail to plan, then you are planning to fail.
2Make your profile attractive and discoverable.
You probably know that even in social media, first impression matters, especially on Instagram, since it is a visual platform. So make sure to use only high-quality images and videos to stand out. Also, the first thing you need to do is to make your profile attractive. Try to create a theme on your pages and make some unique arrangements on your images. Don’t be afraid to use your creativity by using eye-catchy fonts and colors to make your page look attractive. Once done, your next step is to fill out your business bio. Make sure to keep it short yet informative. Ensure that your page is public and include at least two branded hashtags or hashtags related to your niche to make yourself discoverable.
Another solution to the question of how to get followers on Instagram without following other accounts is by using popular and trending hashtags that are related to your niche. Hashtags have been around for years now, and they are still very useful in making an account highly discoverable not only on Instagram but to other social media platforms as well.
To make this task more comfortable, you can use online tools such as Hashtagsforlikes to find the perfect hashtags for your content. The tool has a smart algorithm that detects the most recent and trending hashtags in your niche that could boost your page visibility. Furthermore, it also features targeted hashtags that help you reach your desired audience and not just some random people. With this, you get a higher chance of getting followed without the need to follow them back.
We also recommend updating your hashtags once in a while. Similar to how SEO works, using the most recent hashtags allows your post to rank on top searches. With this, even your old post can still catch new followers.
4Utilize IG Stories & IGTV.
IG Stories & IGTV are also an excellent way to get followers. These Instagram features allow you to connect with people without following them. What you can do is share some behind-the-scenes videos of your business or events that would catch your viewer’s interest. You can use these tools to showcase what your brand can offer and how your audience can benefit from it.
No matter what marketing goals you may have, following these simple tips above are essential in helping you improve your Instagram followers. These steps are the answer to how to get followers on Instagram without following other people.