Since there is so much competition in the world of ecommerce, you’ll have to do what it takes to stand apart from your online competition if you plan on opening an online store. Act as if your potential customers are interviewing you for a job when they visit your website. The website is like your resume and can make or break your chances of “landing the job.”
Career coach Mike Simpson says that on your resume you need to start out with an objective. Well in your case as an ecommerce business owner, the objective is to land the customer and lock down the sale. Not only do you want to make the sale, but you also want to keep your customers coming back.
Luckily for you there are plenty of mobile resources that can help you achieve the overall objective. Consider downloading these 3 under-the-radar apps to simplify the process of running your brand new ecommerce store.
The Ordoro app is one of the best tools to help you manage your inventory. Depending on the complexity of your store, you might have inventory spread throughout warehouses across the country. Needless to say it can be difficult to manage your available inventory when this is the case.
Ordoro will help you do that. It allows you to keep your inventory lists in sync with one another and performs updates on the reg. It also has the ability to take care of shipping labels and provides drop shipping capabilities. Unfortunately the app is not free, but even so the cost of $19 per month (for a basic account) is well worth the investment.
Adroll is a great tool used to lock down the sale, even when the potential customer has been visiting your site for weeks to no avail. Adroll works by targeting the website visitors who have come to the site several times without making a purchase. When this person visits another competing site, your ads will still be displayed in order to push them back to your products.
Maybe you don’t see the price of the service as a necessary investment; the price is determined by your overall web traffic. But research has shown that for every $1 you spend on Adroll you receive $10 in sales. Over 97% of the businesses who start using Adroll continue using the service over time.
Olark is the perfect tool for keeping your potential customers engaged while they are browsing your store website. A source called Rejoiner says that “Olark provides an awesome real-time chat solution that can work wonders for online retailers. Their product allows you to interact with your customers on-site while they are browsing. It’s the equivalent of giving your online customers a way to ask a sales associate a question about an item in real-time…”
Investing in Olark is a great way to optimize the overall customer experience. The customer can reach out to your on the spot and receive an immediate answer. This has been proven to increase the likelihood of the customer actually buying something from your store.