Australia is one of the most urbanized cities in the world, with 90% of the population living in urban areas of Melbourne, Sydney, Adelaide, Brisbane, Perth, and other small cities. Australia’s urban consumers have contributed to the year-on-year increase in retail businesses’ turnover in Australia, with 2019 registering a growth of 329.6 billion Australian dollars.
The Australian retail sector indeed has a strong future. However, currently, the industry is facing significant disruption. The increasing influx of foreign companies is all set to transform the retail landscape in Australia. This has also led to changing customer preferences, primarily due to technological advancements. Consumers today are more tech-savvy, affluent, and follow a busy pace of life.
Therefore, to meet the consumers’ evolving demands, it’s essential for the Australian retail industry to adopt newer forms of marketing to stay afloat amid the disruption. Video marketing is one such powerful and versatile tool that aims to leverage its attention-grabbing format to engage consumers.
Since shoppers of all ages in Australia are consuming video content now more than ever, it’s best for Aussie retailers to invest in video marketing strategies. With the help of experts like Video Outcomes video marketing agency Australia, retailers can use the revolutionary medium of video to promote brand awareness and improve sales with more footfalls in your retail outlets and online stores.
If video is already not part of your marketing strategy, your retail business may lose its momentum with Australia’s competitive retail landscape. Here are five ways your retail business can use video marketing to build a strong connection with your customers:
1Add Video to your Website
One of the simplest ways to drive more traffic your way is to include a video on your website. This way, you can increase your chances of promoting visibility as Google ranks websites with good content in their search engine rankings.
According to a study, your website is 53x times more likely to show up on the first page of search results if it features a video. Several clothing retailers in Australia, including the Iconic, Hello Molly, and more, feature videos of models wearing the brand’s apparel. Combining videos with still images of clothing, you can grab the attention and help customers make informed decisions.
2Influencer Video Reviews
You can use unboxing videos where influencers or regular customers open packages featuring the retail business’ products and review the items. Whether you are an eCommerce brand or a retail outlet in Australia, you can utilize influence videos of unboxing clips to generate interest in your products and leave an aspirational effect on your customers.
With 18 million social media users in Australia, you can post these videos on your social media handles and try to convince your audience to invest in your products. Local marketers such as Video Outcomes video marketing agency Australia also suggest sharing informational content that shows your customers how to handle your products in real-life situations.
3Create Shoppable Videos
Shoppablevideos is not a new concept and have been around for a while now. But there are more innovative tools to design these click-to-buy video ads, which can direct viewers to your website. The share of smartphone users is estimated to reach around 80% by 2025 in Australia.
Since most shopping today in Australia is done through mobile phones, shoppable videos make mobile shopping convenient, direct, and hassle-free. Even if you have a brick and mortar store that deals with car accessories, creating video ads with shoppable content can direct visitors to your store locations.
4Influence In-Store Shopping
You can even reach out to customers who are shopping in-store at your local outlets in Australia with video marketing. Mobile videos in the shopping aisles can enhance the customer shopping experience and establish connections.
Several departmental stores in Australia have embraced mobile video technology, offering a full-store guide, video content, and informational videos through their mobile apps. This will help your customers browse and even pick up a product after watching a video about it.
5Generate Hype for New Product Releases
Although in Australia, retail sales witnessed falls during the Covid-19 pandemic, promotional deals and new product launches boosted turnover in November 2020. A great marketing tool that retailers can use to stimulate interest before the launch of a product is by creating an engaging video that aims to show a preview and build hype.
According to the Australian Bureau of Statistics, the millennial generation is expected to grow to 8.3 million people. There is no better way for your business to reach out to a more tech-savvier generation than through videos.
Therefore, engage a professional agency like Video Outcomes video marketing agency to help your retail business formulate and leverage video marketing strategies to win over new customers and maintain a connection with loyal customers.