If you’re unsure whether to set up a TikTok business account, look around and see how many people are using the platform and realize that you’re missing out.
TikTok and the Chinese version of the app Douyin have over a billion users and are the Gen Z go-to social network. They attract more engagement with the youth of today than the likes of Facebook.
But what is the appeal of this platform and how can you use TikTok for business?
In this article, we’ll explore the social media giant and discuss how to use TikTok for marketing your business, and share five tips for using a TikTok business account.
The first thing you need to learn in your TikTok marketing strategy is how to use hashtags in the most effective way.
Just like with a lot of other social media platforms, TikTok uses hashtags to help users catalog and search for the topics that resonate the most with them.
When it comes to adding hashtags to your posts, less is more. Add three trending hashtags and three unique hashtags and leave it at that. Don’t be inclined to try and use 30 hashtags as you might on Instagram.
2Jump on TikTok Trends
Trends move quickly on TikTok and you need to move quickly if you want to get in on the action.
When jumping on any TikTok bandwagon, make sure your content is original and fresh and brings something new to the trend. Don’t just copy the same videos as everyone else is doing.
3Make Connections With TikTok Influencers
As with other social media platforms, TikTok has its influencers. Influencers are useful in any TikTok marketing campaign as they’ll help your products and services gain traction with users.
Approach TikTok influencers and either offer to pay them to promote your business or goods, or give them free gifts.
The more you can get influential users talking about your business, the more chance you’ll have of succeeding.
Building up your following can be quite a challenge but there is an easier way. If you need to buy TikTok followers, do so.
Having a bigger following will mean you’ll reach more people. TikTok will also see you as a business that is worth sharing with more users. Pretty soon you’ll be growing your following.
5Blend in Your Promotional Content
If you’re posting TikTok ads, make sure they look naturalistic. TikTok users are savvy and anything that seems overly promotional can be a big turn-off. By blending your promotional content in with your organic content, you’ll create a seamless offering.
Starting a TikTok Business Account
Having a TikTok business account should be a no-brainer in terms of your digital marketing strategy. With so many users on the platform, it’s worth having an account.
Following these tips will help you to grow your TikTok following.
For more tips like this, check out the digital marketing section of the site.