Did you know that TikTok has over 689 million active users globally?
TikTok has become one of the most popular social media platforms over recent years because it changed the way we enjoy video content.
The platform allows businesses and influencers alike to create content that users can interact with. Users can share, comment, and like videos as often as they’d like. However, it’s different from platforms like YouTube in that the videos are no longer than 60 seconds.
Thanks to its large user base, anyone can find success on the platform if they learn a few TikTok marketing strategies. Fortunately, we can provide all the crucial information that helps people on the platform.
Read on to learn all you need to know about TikTok marketing!
Define Your Target Audience
When it comes to learning TikTok marketing tips, one of the main things we can tell you to do is define your target audience. This is necessary because it’ll give you an idea of what kind of content you should create to attract consumers.
To define your target audience, you’ll need to think about the products or services you offer. Depending on what you offer, your audience may be limited. For example, if you sell fitness products, your target audience will be those that exercise. You can then create fitness-related content to attract them on TikTok.
Networking with Influencers Is Key
TikTok influencer marketing is something that many people overlook, but it’s the easiest way to establish yourself on the platform.
This marketing strategy revolves around networking with influencers to get them to advertise your product. Doing this will not only help you attract consumers, but it’ll make it much easier to target a certain audience (the influencer’s).
One way that companies get influencers to advertise them is to pay them for sponsored posts. When doing this, the influencer will post a video talking about your product. Their audience will likely get interested in the product because they’ll trust their opinion.
You can also negotiate long-term partnerships in which they feature your products in videos without necessarily focusing on them. For example, they can post a dance video while wearing a shirt with your brand’s logo.
You Must Have a Strong Presence
Whenever you want to get TikTok views, you’ll need to have a strong presence on the platform. While networking with influencers can help you establish yourself, you’ll need to keep creating content to remain relevant. This is especially important if you’re looking to become a popular creator instead of advertising a business.
To have a strong presence, you’ll need to ensure that your content is engaging and that you’re advertising at the right times. Instead of paying a plethora of influencers to advertise your products, focus on only those in which you’d like to attract their audiences.
If you run a business, you can create a page for it. From there, you can post whatever content you’d like that’d engage with your audience. If people like the content, they’ll share it with others, letting you advertise the business without spending anything.
Following Trends Will Help
Another one of the best TikTok marketing tips we can give you is to follow trends. Knowing what’s trending will take some time, but you shouldn’t have a problem finding out if you browse the “For You” page.
The For You page is essentially the homepage of the app and it’s where you’ll find the most popular videos of the moment. When scrolling through the page, you’ll see similar content appear more often (trends).
When you follow these trends, you’ll be more likely to appear on the For You page and have your content shown to millions. However, you should never copy exactly what someone else does, because there’d be no point in watching your content when others offer the same things.
When implementing TikTok strategies, you should focus on sharing the content on other platforms. Doing this ensures that your content gets more visibility, letting you expand your audience.
Currently, one of the best platforms to share TikTok videos is Instagram. They’ve recently launched the Instagram Reels feature, which allows users to post short-form videos like TikTok.
Instead of recording new videos for Insta, you can save the TikTok videos and repost them with Reels. These Reels can then be shared on Instagram Stories by others.
Another platform that recently launched a TikTok-like feature is YouTube. With YouTube Shorts, you can post videos like you would with TikTok or Instagram Reels. These videos can then be viewed on the homepage of YouTube along with regular videos, giving creators another way to share content with their audiences.
Don’t Make Your Videos Look Like Advertisements
When using TikTok for business, you should never make your videos look like advertisements. If you posted nothing but advertisements, why would people watch your videos?
Instead, your videos should provide valuable content to your audience that’ll encourage them to keep revisiting your page. While you can include branding in a video, such as a logo, it should never be the main focus.
Start Using These TikTok Marketing Tips Today
Now that you have a better understanding of which TikTok marketing strategies you should use, we encourage you to start producing content as soon as possible.
Learning how to market on TikTok isn’t difficult. Start by defining who exactly your audience is if you’re trying to advertise a business. If you’re looking to become an influencer yourself, you’ll need to pick a niche and let the audience come to you by following trends.
Check out our other articles to learn about more TikTok strategies!