Writers almost always have a hard time finding an audience for their words. It doesn’t matter how well you craft the next sentence or how compelling your story is. Since almost everyone else can write and post their articles, stories, and blogs online — you have a deluge of competition to fight against for an audience.
Half of writing well just comes down simple marketing. To be a good writer, you need to know how to craft a unique brand for yourself and develop a good SEO strategy. Without a high search engine placement, you may never be able to secure a loyal audience.
Yet, writers tend to be averse to marketing their works. They want to focus on making good blogs and putting together good tales, not on traffic metrics or marketing materials. Just because you don’t want to become a full-fledged marketer doesn’t mean you need to avoid marketing altogether, though.
With just a few simple tricks, you can get a higher search engine ranking and start building your audience. Keep reading below to learn how, and start your new writing career!
Your Search Engine Placement Matters
Most people find the articles they want to read through Google. People simply search for the things they want to know about, and Google delivers them a trove of information. There’s so much information that most people don’t even bother clicking onto the second page — they feel suffocated by it all.
Instead, most people simply click the first link that Google gives them. In fact, the first link in a search result can earn it 33 percent of search traffic. With the top spot on Google, you’ll drive at least a third of all people who search for a particular term to your website.
That much traffic will lay a solid foundation for you to attract an audience with. After attracting people to your blog through a solid SEO strategy, you’ll just need a good brand to convince them to keep reading on it. That’s where your true skills as a writer can shine — keep people on your blog by telling its story through your brand.
Good SEO Secures Your Audience, it Won’t Find You One
Although a high SEO ranking is fundamental to any blog’s success, it also won’t secure you an audience. All a high ranking will get you is traffic to your website; people may pass by your blog without becoming consistent readers. The best way to turn traffic into an audience is to impress people through your writing.
Treat each of your blogs as if it were the first thing people read by you. For all you know, it may be the first impression someone gets of you. Don’t scare them away with poor writing or negative brand. Refining your writing skills don’t just make you a better writer — it also makes you a better marketer.
Keyword Traffic Isn’t the Only Thing to Consider
The most basic part of any SEO strategy is the keywords you choose to target. Generally, you want to find keywords associated with high amounts of traffic, yet also aren’t used by many other people. Your keywords’ difficulties should be as low as possible, while the traffic it gets should be as high as possible.
Targeting the right keywords is like a balancing game. If a word is too difficult, you’ll be against too much competition to earn enough traffic from it. Yet, if a keyword doesn’t attract much traffic, it won’t be worth your time to write a blog for it.
There’s more to an SEO strategy than just metrics, though. You also need to consider your audience. You should also consider the length of the word or phrase, and consider how the articles around it may change in the future. Keep reading below for more tips on how to make an effective SEO strategy!
Know Your Audience’s Intent for Searching
When you write blogs just to rise in Google, it can be easy to forget that people will actually read what you write. Reverse-engineering Google’s algorithm can lead writers down a rabbit hole where they forget what attracted them to writing in the first place.
When writing your blog, remember that your audience wants to read the blog you write. You’re not writing for Google’s algorithm; you’re writing for your readers. Make sure you write something relevant, compelling, and interesting.
Remember that Google factors how long people spend on a webpage into how they rank search results. At the very least, if you just want to write things that will help you rise higher on Google, remember you need to keep your audience engaged to raise your engagement time.
Keep It Short and Simple
Keywords shouldn’t ever be more than five or six words long. You should think that with every additional word, you’re losing potential traffic. The average Google search is no longer than 3 words. Any longer than that, and you may lose out on potential traffic to your website.
You may have a lot to say about something, but your audience may not share that excitement. Target keywords that you would use if you were just curious about something. Don’t target keywords that experts in any particular field would use.
There’s Never Enough Content
Google also considers the consistency of your content when ranking your website. That means you need to update it with regular, relevant content. And sometimes, that can be hard. Writers need sleep, too.
Luckily, there are people out there are willing to create content for you to fill your blog with. For example, this service connects you with people will create content for you at a reasonable price. All you need to do is reach out to them.
A High Ranking Is Just One Step Towards Success
When you first start trying to write professionally, it’s easy to believe that the secret to success is a high search engine placement. In reality, your search engine ranking is just the beginning. After you earn a high ranking, you need to secure your audience and keep them coming back for more.
And you can only do that by writing well and creating engaging blog posts that keep people reading. To build an audience, you need to be a good writer. And good readers read good writing.
That’s why you should keep reading here. Our website is always updated with new articles written by expert writers, who share their tips with every article.