Like most marketing channels, PPC and SEO for solar companies come with challenges. It may be challenging to understand where to start from and how much time, effort, or money you should spend on each channel. Too much time, effort, or money spent in one place can cause negative consequences in another.
Understanding the Role of PPC Ads for Solar Marketing
One way to market your solar product is through PPC (pay-per-click) advertising. It refers to ads that appear on search engine results pages when people search for a keyword you have chosen.
Since Google has 246 million unique visitors and 3.5 billion daily engagements, advertising on its platform is excellent for reaching different audiences. Paid ads on Google have a high click volume, generating 65% of the search queries and generating 180 million impressions daily. Using Google Ads successfully can grow your wallet by $8 for every dollar invested.
Some Proven Tips to Saving on A PPC Ad Campaign Include
- Create a plan that is based on analytics, not gut instinct.
- Create short and clear ads that are not too long.
- Make use of video ads and target your audience effectively.
The Challenges of Solar Marketing from A PPC Perspective
In the crowded marketplace of solar marketing, you must identify the types of campaigns getting the best ROI for your company. What are they? The answer is in understanding the role of SEO and PPC.
SEO and PPC can both be beneficial to solar marketing campaigns. What makes them different is how they generate leads as well as their time investment. SEO will usually have a longer-term investment than PPC, but it can produce more leads and returns sooner than any other type of campaign.
The Importance of SEO for Solar Marketing
SEO is a service that improves a website’s visibility in search results by increasing the amount of traffic the website gets from search engines such as Google or Bing. It can be done manually, and it can be automated. However, many businesses hire companies like Hook Agency to do SEO for them. It is because SEO can be complicated and takes time to achieve results.
Comprehensive SEO knowledge (Search Engine Optimization) will also help you reach your target audience better because it means coming up with a clever ad copy and choosing the keywords you want your ad to show up on searches for.
Tips to Save On SEO
SEO is an overwhelming process, and it takes a lot of time to make an impact. But you don’t have to spend a lot of money on it. These are some proven tips to save on SEO
- Make sure your website has a strong focus keyword
- Use meta descriptions in the right places
- Update web pages with fresh content regularly
- Don’t forget to backlink your website
How to Set a Search Marketing Strategy?
The first thing to do is focus on your product and determine exactly what your company is trying to achieve. Next, stare into the face of the brand you serve and decide whether you want this to be a search engine marketing campaign. Finally, if you are starting to see many of your customers looking for you online, it’s time to start a search engine optimization strategy.
New Age marketing companies like Hook Agency are becoming more and more popular. These companies can help you make your product reach a broader audience by developing the best PPC and SEO campaigns. In addition, they allow you to find the best ways to advertise your product on digital platforms like Google AdWords, Facebook, Instagram, and LinkedIn.