How memorable is your brand?
You know, of course, that brand recognition is crucial to your company’s survival.
What you may not know is how to keep your brand from becoming obscure and all but forgotten. This is more likely to happen if you’re not remaining vigilant about how well your brand is doing.
So we’ll take a look at ten innovative branding ideas you’ll want to consider.
- 1 Redesign Your Logo
- 2 Analyze Your Overall Performance
- 3 Create a Blog for Your Business
- 4 Write a Monthly Email Newsletter
- 5 Embrace the Power of Visuals
- 6 Look at Your Social Media Strategy
- 7 Recreate Your Merchandise
- 8 Pay Attention to Your Packaging
- 9 Update Your Advertising Methods
- 10 Know Your Archetype
1Redesign Your Logo
You’d be hard-pressed to find someone who doesn’t recognize the Starbucks or Nike logo. This isn’t to say that your logo should also be as recognizable – that’s a huge order.
Still, your logo is the face of your company. So what is it saying about you? Is it outdated? Does it look unprofessional?
If it’s been a while since your logo was designed, you need to look at its ability to draw in prospective customers. If it’s not the image you want representing you in internet ads, on billboards or even on patches for jackets, then it’s time to redesign it.
2Analyze Your Overall Performance
While you’re analyzing your logo’s performance, it’s a good idea to take a look at your other graphic design concepts. Your marketing materials should be consistent.
So if you’re doing a redesign on the logo that’s vastly different (i.e. improved), your other materials should reflect that. Also, be sure to redesign these any time you add new products or services.
Although your brochure and business card may speak for you, don’t forget your own responsibility when it comes to honesty and transparency.
If something goes wrong, let your customers know about it and what you’re doing to fix it. This will go the distance for your brand.
3Create a Blog for Your Business
LONG gone are the days when a blog was considered nothing more than a glorified journal or diary.
It’s now considered one of the best branding ideas for your business.
Having a blog not only presents you as an authority in your industry, but it vastly improves your SEO. Just be sure that the content is valuable and professional with relevant text and images.
You’ll also want to regularly contribute to the blog. Give updated information your customers will find helpful and that solves problems. This will help to build valuable trust.
4Write a Monthly Email Newsletter
Email marketing should be part of your branding strategies.
Sending out a monthly newsletter is another way to inform your customers about any new products or services. It’s also a nice way to simply connect with them.
Maybe you highlight an employee or special customer each month. Or just keep it short and simple. You have total freedom with your newsletter.
Whatever the case, a newsletter is another way to plant your brand in your customers’ minds.
5Embrace the Power of Visuals
Audiences are more likely to engage with video content. And they’re more likely to share this content than they are to share text-only materials.
Creating a video to help educate your buyers will help them recognize your brand and increase the likelihood that they’ll make a purchase from you.
Videos aren’t the only element with staying power though.
Be sure to explore other visual tools, including illustration and graphics. These are engaging and entertaining ways to deliver your brand message.
6Look at Your Social Media Strategy
If you don’t have a social media presence, it’s time you did. Social media is important for all businesses.
It’s especially advantageous for startups and small businesses. Social media platforms like Facebook, Instagram, and Twitter offer startups a large range of opportunities to tap into a huge pool of potential customers.
A thoughtfully created social media page can help you make key connections and build a community of users around your products and services.
It also enables startups to build brand awareness with a smaller budget.
7Recreate Your Merchandise
How much does your product stand out from your competitors’ products?
If you’re in an industry that’s gotten increasingly flooded with products similar to yours, then you’re up against a lot more competition.
Even if that’s not the case, that doesn’t mean you’re exempt from looking at your product’s design. Your merchandise should not only stand out, but it should be both useful and aesthetically pleasing.
8Pay Attention to Your Packaging
Your packaging is more than just a vehicle that holds your product. It needs to be more than an afterthought.
Consider your packaging design. How memorable is it?
It doesn’t need to be mind-blowing. But it is the element that first draws a potential customer’s attention. And if your packaging concept isn’t consistent with the type of product you make, you’re going to lose customers.
Ordinary packaging does not create a lasting impression. It actually discourages customers from buying your product. So treat your packaging as more than just a container.
It has a much bigger job than that. If necessary, find custom packaging manufacturers who will provide a 360-degree approach to packaging. A comprehensive package design and manufacturing strategy should elevate the product with the potential to reach previously untapped audiences.
9Update Your Advertising Methods
Most marketing experts agree that newspaper advertising is a thing of the past. There is some argument about whether billboards or outdoor advertising are still effective. That depends on the company.
The point is, in order for your branding strategies to work efficiently, your advertisement needs to be well-framed. In most cases, your best bet is to compel viewers to take action.
Antiquated advertising methods just don’t enable this.
10Know Your Archetype
This one might sound weird.
But over the years, some of the world’s most popular companies have used the concept of the archetype as a means for defining their brand.
An archetype is a recognizable character quality derived from fables, folklore, and novels. For example, the girl or boy next door (Microsoft) or the visionary (Apple).
Creating an archetype for your brand can promote a compelling story around your brand identity. And it’s one they’ll likely remember.
Are You Using Innovative Branding?
Incorporating innovative branding techniques in your marketing efforts is crucial for your company’s success.
Keeping current on marketing trends isn’t always easy. But it’ll pay off.
So stay up-to-date on what’s happening in the business world by regularly checking back with our business blog.