TikTok is one of the hottest social media apps on the planet right now. Since the app launched in America in 2018, the user base has grown by more than 800%. Nowadays, more than 91 million Americans are using TikTok, with 50 million logging in every day.
With figures like these, it’s easy to see how businesses that overlook the social media newcomer are missing out on a huge amount of potential leads. That’s why in this article, we’re looking at how to incorporate TikTok into your sales marketing funnel to increase your leads and sales.
The first important thing to understand about TikTok is its demographic. TikTok users are young. Over 60% of users are aged between 10 – 29 years old, and less than 5% of the user base are boomers.
Why is this important?
Because TikTok isn’t profitable for every business. If you’re trying to reach predominantly Gen Z and millennials, then the social media platform should have a large presence in your sales marketing funnel.
The great news for brands that are looking to reach this demographic is TikTok users are very engaged with the content. On average, users consume around 850 minutes of content on the platform every month.
There are two things you need to do before you jump into it. First, you need to consider what your goal is, and second, you need to know the different advertising options on TikTok. We’ll cover both.
Building a Social Media Sales Marketing Funnel That Works
Where does social media, and TikTok in particular, fit into your overall customer journey?
This will dictate the type of content you create and whether you focus on paid or organic content (or both!).
Most of this will come down to the service or product you offer. For example, for an eCommerce brand, the company is likely to see far better conversions. Therefore a realistic goal for TikTok marketing for this brand could be sales.
For other brands, the product may not fit so naturally into social media content. For example, not many social media followers will buy a car because of social media content. For these brands, a more realistic goal is brand awareness.
For the best chance of success, you need to look at where social media falls into the sales marketing funnel for your brand. From here, you can pick the type of content that best matches it.
TikTok Advertising Opportunities
Broadly speaking, there are two main ways to make TikTok work for brands. This is through paid advertising or organic content.
There are many paid advertising opportunities within the platform. These ads appear within users’ news feeds similar to Facebook or Instagram.
You can also opt to use influencer marketing within the platform. This paid content is a more organic type of content that often gets better engagement.
Alternatively, you can opt to build up your own account by posting killer content and gaining TikTok followers. Brands that do this successfully often see great engagement and increased brand awareness on the site.
Most often, the best way to incorporate TikTok into your sales and marketing funnel is with a combination of all three types of content as part of a cohesive social media strategy.
Incorporating TikTok into your sales marketing funnel is easy. It begins by figuring out whether the user base matches your target audience and what purpose in reaching them is. From here, you can strategize the best types of content to create engagement.
We have lots more helpful social media marketing advice on our blog, so make sure to check it out.