Marietta is a city in Georgia with a population of 60,544 as per 2019 estimates. It is a great place to live that offers great schools, tranquil vibes, and proximity to downtown Atlanta. The Marietta Business Association is working for the community’s welfare, which includes helping local businesses thrive.
Georgia businesses are aware of the game-changing opportunities available in the eCommerce sector. Website design is a crucial factor in the success of businesses. If you want your business to thrive and grow, you need to make the most out of your web design and work with a Marietta Web Design company.
Give Site Speed a High Priority
It is a well-known fact that website speed is a crucial factor in the overall website experience. Google’s recommended website speed is 2 seconds. If your website is slow, not many users will stick around while your website is loading in their browser. Most of them will move on to your closest competitor.
According to a recent report, Georgia is the 23rd most connected state in the US. Around 97% of the population has access to the Internet, and the average Internet speed in Georgia is around Mbps or more. Hence, you need to work on the website design and other elements to improve the performance of your website. Some of the web design elements that can affect website speed are
- Poor coding standards
- Images not optimized
Keep Things Simple
A paper published in Google Research mentions visitors do not like design complexity. Most users will not find your website appealing if they feel the design is complex. Hence, it would help if you stayed away from making your website design complex in a race for attracting visitors. Here are a few ideas that will make your website design more attractive to visitors.
Choose standard layouts- People like familiarity, and the same rule applies to website design. Many website designers choose non-standard layouts that do not bring good results in pursuit of standing out in the crowd. Experts at Marietta Web Design say it is good to stick with standard layouts people are familiar with.
Rethink about sidebar- Many website designers are ditching sidebar in website design and embracing one-column design, allowing visitors to focus on content.
Avoid Sliders, Carousels, and Tabs
Carousels allow you to display multiple pieces of content in a single section. Many website owners like to have carousels to make the most out of the webpage space. Unfortunately, research says carousels are useless, and most people scroll past carousels.
According to SEO experts, most visitors consider sliders similar to ads and scroll past them. Hence, including sliders in your website design does not provide any benefit in acquiring customers. Similarly, tabs are considered as bad UX. They separate and conceal the content that the user is looking for. It would be best if you avoided sliders, tabs, and carousels in your website design.
Give Priority to Scrolling
According to 2012 United States Census data, Marietta, GA has around 10,501 firms, and they were able to achieve total retail sales of $ 1,976,915. These figures mean many business opportunities are available to retailers, and you should make the most out of every opportunity available.
Today, it is a common trend to visit the website of stores before actually visiting it. Hence, ensure your website is user-friendly in every way to attract customers from all segments. According to website design experts, scrolling is faster than clicking.
Scrolling allows the visitor to maintain the flow, and they can continue reading the content until they reach the end of the page. Hence, it will help if you give priority to scrolling over clicking in your website design.
Use Images with People
Using images of people is a great way to attract a visitor’s attention. People easily connect with pictures of humans, and these images look more realistic. Looking at such images helps connect with real life.
A case study conducted by Basecamp showed using an image with a person in the background helped them increase conversions by 102.5 percent. However, you should avoid using stock images.
A Nielsen group study has found that people recognize generic images and often scroll past them. If you are using images with people on your website, make sure they are real.
To sum up, these are some web design practices you should follow to make the most out of your website design in Marietta. You should also be careful when selecting colors and fonts and go with target-audience preferences. When the website design is appealing, you will see an increase in conversions.