Clients, customers, buyers…regardless of the naming conventions, a business can’t succeed without having enough clients to inject sales into its books.
Let’s rewrite that. A business can’t survive without having enough clients to keep it afloat. No wonder that the majority of businesses put a lot of effort and money into getting more clients.
If this is a concern for you, and you’ve tried a million gimmicky ways to boost your clients’ roster, no worries. We’ve got you covered.
Keep on reading for our full breakdown of how to get more clients to ensure your business growth.
- 1 Getting More Clients 101: Look At Your Workplace
- 2 Canvas the Appropriate Business Organizations
- 3 Reach Out to Family and Friends
- 4 Advertise for Your Targeted Clients
- 5 Referrals for the Win
- 6 Use Social Media to Grow Client Base
- 7 The Hub of LinkedIn
- 8 Select the Right Platforms
- 9 Ready to Build the Customer Base of Your Dreams?
Getting More Clients 101: Look At Your Workplace
Before starting our deep dive into the more complex strategies you can apply, let’s make sure you haven’t forgotten to take advantage of the basics.
If you’re a new small business owner, there’s a high possibility that you worked a traditional 9-5 job before starting your company. You might have decided to shift from being on the corporate side, and became a contractor.
Or, you might have nailed a high-quality client or three and decided to start your own business just having those accounts.
Whatever your starting point, make sure you’ve reached out to people you’ve previously worked with, whether they’re close colleagues or clients.
It’s a great way to start beefing up your primary layer of clients and ensure that your business has a solid chance of success in attracting more clients.
Canvas the Appropriate Business Organizations
This strategy is beneficial regardless of your industry of choice. Yet, you can experience a huge impact if you use this strategy when you’re operating a service-based business.
By participating and joining different social and business organizations, you get to interact with potential clients, without explicitly reaching out with a specific goal in mind.
You’ll want to pick a couple of entities, and not overdo it. This way you can be genuine and get to know people in your community healthily and authentically.
This way, they’ll get to really know you, and will want to help your business out.
However, you’ll want to make sure that you are creating effective project proposals at this point, so you have something solid to showcase and attract new clients.
Reach Out to Family and Friends
Whether you have a small handful of people that you can friends and family, or you have a whole soccer team’s worth of people (including their substitutes, the referees, and their own separate fan club).
You’ll want to let them know you’re on the lookout for clients.
Sure, maybe your family and friends don’t necessarily need to use your services or products themselves. However, by including them as your scouting team, you’ll be surprised with how far they can spread the word.
Advertise for Your Targeted Clients
After going through the previous pointers, you’re ready to implement some strategies that might cost you a bit of cash.
Any small business owner will tell you that you have to advertise and ensure that enough of your targeted audience is aware that you exist.
Doing so will require some solid digital (and maybe even offline) marketing and advertising strategies.
The main trick here is identifying your client segment. If they spend more time online than offline, then you’ll want to put your money and optimize your strategy for digital marketing campaigns.
Start by making sure that you have a user and mobile-friendly website. Then, you’ll want to be listed by Google as a business, so that even more people can find you.
After doing the digital basics, you’ll want to start creating an SEO strategy and ensure that your brand image is cohesive across all your pages and platforms.
Referrals for the Win
There’s nothing more powerful than getting a new client because an existing one has referred them to you.
It’s a glorious moment, where you get a new client who already has a positive impression regarding your business, and you didn’t have to pay a cent.
This is one of the easiest and most effective ways to get more clients and grow your business.
Sadly enough, you can’t tap into this secret power without already having a roster or existing clients.
Once you do, make sure to ask them to spread the word and refer you to their friends, family, acquaintances, and frenemies.
Use Social Media to Grow Client Base
What better ways to grow your client base than by being present in the same spaces where they spend most of their time?
It’s a great way to showcase your brand image and authenticity, specifically by adding value to your existing and potential clients.
You can do so by offering valuable content, as well as responding to their questions, concerns, and complaints as soon as they post them to your pages.
The Hub of LinkedIn
When it comes to businesses that either operate in B2B capacity or they’re looking to expand into the B2B realm, they can’t do better than using LinkedIn.
Generally speaking, people don’t buy from businesses. They like to buy from people. Thus, you’ll want to encourage your employees to build their own personal brands on the platform, and ensure that you have an active presence as well.
Select the Right Platforms
On the other hand, your target audience might be more Twitter users than LinkedIn. In this case, you’ll want to allocate your efforts to the appropriate platform.
After all, you don’t have to create a page on every social media platform under the sun. Just select two or three maximum to optimize to your client’s preferences.
This way you can properly engage with your customers where they tend to be.
Ready to Build the Customer Base of Your Dreams?
We know how overwhelming it can be to create something out of nothing, out of what seems like an empty void. However, it’s important to remember that you’re not alone, and you’re not the first business owner to face this problem.
Hopefully, our little guide has shed some light on the main strategies that’ll help you in getting more clients. If you liked our little breakdown, make sure to check out our business section for additional tips and tricks.