Owning your own business is a pretty great thing to be able to do but there’s a lot to know when you’re the boss. It’s safe to assume you know your industry itself really well, and have any questions that may arise in that area easily handled. It’s great to be a subject matter expert but sometimes that isn’t going to answer other questions that may come up.
Digital marketing is something companies can’t avoid these days. Customers expect companies to have at least a basic online presence and the larger your company is the more your customers are going to expect to see online. Knowing how to handle digital marketing may not be your strong suit, but that’s okay.
If you find that you’re doing well in most areas of your business but still at a loss when it comes to your digital marketing strategy you aren’t alone. Luckily there are tips out there from the pros. It doesn’t matter if you’re looking for an SEO agency in Boston or hoping to figure out how to handle social media for your business there’s a tip out there for you. Here are five things business owners should know about digital marketing.
1. Social Media Is A Big Deal
You might already know this but it’s worth repeating even if you’re aware of it. Social media is the biggest channel you have available to you for digital marketing. 83% of companies out there are already using social media as part of their digital marketing plan. It’s just that vital to your success in creating an online presence.
You’ll need to know about the available platforms and spend some time figuring out where your target audience is. For instance, if your product or service isn’t really something that translates well into pictures it’s unlikely you’ll find a huge follower base on Instagram since that relies heavily on images. You’re more likely to find better engagement on other sites.
You might have to spend some time figuring out the platforms and seeing where you get the best numbers but this isn’t something you want to rush. Social media does take some time to figure out how to approach for your business but with so many people using social media now, it’s a vital part of your digital marketing plan.
2. You Definitely Need A Website
Even with social media being a huge way you’ll make your presence online known, you’ll still need to invest time and effort into a business website. This is a chance for you to consider how you’ll advertise to customers that have already found their way to your business online. If you want them to call you for a quote, your website is where you’d suggest doing that.
Your website is also where you can talk about what your company does, how you got started, and who you work with. If you have past clients that are thrilled with your work then you can ask them if they’d be willing to leave reviews on your website as well. It’s a great place to showcase everything you’re capable of.
In addition to showing off what you’ve done in the past, you’ll also have the chance to answer questions a customer may have. You can consider having an FAQ page with questions you get quite often. You can also have pricing lists available if that’s pertinent to your business as well. These are things you won’t necessarily have the chance to put out there on social media so your website is still a highly valuable asset.
3. Email Marketing Is Still Effective
Sometimes companies forget about this option when developing their digital marketing plan. They may forgo it for something else or mistakenly believe that it won’t matter at all. In truth, it’s one of the top three ways smart companies are using to reach their customers. Email campaigns are still something that can be highly effective.
You probably don’t want to rely on email campaigns to communicate big changes like a sudden need to close for the day. (You could easily put that out on social media, though) But if you have a sale coming up, or you’re hoping to remind people that it’s time to schedule an appointment with you, email can be a great option.
There are great tools out there to help you develop a good email campaign. As long as you have an email list you’ll be set to go. You can gather emails through sales, website visitors, or even on social media, so just remember to store those in a reliable database as they come in. They’ll end up being very helpful when you start building email marketing campaigns.
4. You’re Likely To Be Happy With Your Efforts
Most company owners who put in some effort to make their digital marketing a priority are happy with their results. When you’re doing things in an effective manner you can use digital marketing to increase sales and brand awareness. It’s worth noting that when companies do take the chance and start working hard, about 83% of owners say they’re glad they did in the end.
If you’ve been putting off starting a more in depth digital marketing effort because you just don’t think you’ll end up liking the results you’re in for a big surprise. You have a lot to gain from a good digital marketing strategy and with odds so high that you’re going to be happy with the results you can’t really afford to keep putting it off.
5. You Don’t Have To Do It On Your Own
If all of this sounds great but overwhelming to you, keep in mind that you don’t have to do it all on your own. There are digital marketing agencies out there who only handle this type of thing day in and day out. Depending on how much you want to take on yourself you might want to consider hiring an agency to handle things for you.
You don’t have to put hours into learning about digital marketing if the idea is just making your head spin. It’s okay to bring in the pros and let them do what they do. Just know that they’re out there and ready to help when you need them. It might cost a little more but if you really don’t want to handle everything digital marketing entails on your own, it’s well worth the cost.
Digital marketing is extremely important to your business and its continued success. It’s no longer something you can consider optional if you want to stay ahead of your competition. Whether you take the time to learn about digital marketing on your own or hire an agency it’s going to be something that you’ll be glad you did when you see the great changes it’s making in your business.