These 6 Marketing Tools Can Transform Your Real Estate Business


Building a successful real estate empire requires more than simply an understanding of how to list and sell properties. In order to truly stand out from your competition while setting yourself apart and making a name for yourself, you must have a knack for marketing to a wanting audience.

Marketing is often considered a key component to success for any business, brand, or idea. Without marketing, spreading the word of your services or the type of product your provide becomes increasingly difficult, and next to impossible.

Whether you are just entering the real estate industry for the first time or if you are looking for a way to increase your lead generation while boosting your professional reputation as a real estate agent, there are a few tools to consider using along the way.

1Zillow Premier Agent App

Zillow is one of the largest online real estate communities for both individuals who are currently in the market for a new home as well as real estate agents and property representatives. Posting a listing on Zillow is a great way to maximize online exposure, which is why so many realtors and realty companies today choose to use Zillow in their digital marketing strategies.

Zillow is now offering a premium service to real estate agents who are seeking new ways to implement their own real estate marketing solution online known as Zillow Premier Agent. With Zillow Premier Agent, you will immediately gain access to more exposure while also providing you with the ability to promote yourself using zip-code specific deals and campaigns.

With Zillow Premier Agent, agents are expected to pay anywhere from $30 to more than $60 per lead, which can add up to more than $30,000 annually for 50 leads monthly. Depending on your current income and the number of clients you have, Zillow Premier App may be too costly, especially if you are just getting started as a real estate agent.


Facebook, home to more than 2 billion active users worldwide, is one of the largest growing networks for digital and veteran advertisers alike. With the use of Facebook and Facebook Ads, maximizing your online reach and your ability to hone in on specific demographics and audiences has never been easier. With the rise and use of social media in popular culture today, it is no wonder that Facebook has become a dominant force in the digital marketing industry and spheres today.

With Facebook Ads, promote your official website, specific listings you are representing, and even your own digital portfolio or Facebook page to help garner followers while piquing the interest of prospective clients. The more active you become online and with social media, the easier it will be to spread the message of the type of services you currently offer and are qualified to provide.


Twitter is another major social media platform that is useful for real estate agents and firms looking to expand their online reach while also remaining relevant in the realm of hashtags and trends. Using Twitter is not only a great way to pursue new followers who have an avid interest in real estate, but it is also a helpful tool to boost your own professional reputation as a real estate agent yourself.

Although Twitter does currently limit users with the number of characters they are able to utilize in each post or update, it can be a useful tool to share properties you represent as well as properties you wish to add to your digital portfolio. With the use of relevant trends, hashtags, and phrases, appeal to your audience while also helping to spread the word of the services you have to offer through the use of Twitter.

4Wise Pelican

Wise Pelican is one of the most popular and well-known direct mail real estate  marketing solutions available to date. Whether you are starting out your career as an independent real estate agent or you are looking for new ways to spread the word of the agency you are representing, look no further than Wise Pelican. With Wise Pelican, gain access to hundreds of direct mail campaigns and templates to help you get started, even if you have zero programming, designing, or marketing experience to your name.

Using direct mail campaigns can help you to truly stand out from local competition, especially if you are new to an area and simply want a way to reach prospective clients on a more personal and intimate level. With Wise Pelican, target specific zones and neighborhoods by zip code, especially if you are promoting a nearby property that wish to highlight and bring attention to immediately.

Use direct mail campaigns to reach individuals who have an active interest in the real estate market. With Wise Pelican direct mail campaigns, learn how to better connect and communicate with the clients you intend to represent while building a positive and professional reputation for yourself as a real estate agent.

5Real Geeks

If you are seeking a CRM, or Customer Relationship Manager solution that is optimal for your next real estate campaign online, Real Geeks may have what you are looking for depending on your goals. Real Geeks solutions provides access to both Google Analytics as well as Facebook when generating lead reports and optimizing individual campaigns you have active and online.

Using Real Geeks is optimal only once you have developed an audience and are utilizing both Facebook as well as Google Analytics regularly to track and monitor various lead generation reports you receive.

6Active Campaign

Active Campaign is another service for real estate agents and digital marketers alike. Using Active Campaign provides you with the opportunity to launch and track email campaigns from just about anywhere. Active Campaign features automation goals, automation maps, email segmentation, subscription forms, and even predictive content to help better manage your real estate email campaigns online without hassle.

Active Campaign is optimal once you have already developed your official website and online presence and you are seeking new ways to remain relevant with marketing strategies. With Active Campaigns, never miss another opportunity to create a successful email campaign again.


Growing a successful real estate empire is not an overnight process, but it is possible with an understanding of your clients and a complete and thorough understanding of the real estate markets and industries themselves. The more immersed you become with your own real estate marketing and the showcasing of your work, the easier it is to land new clients while reaching and attaining any and all real estate goals you have set for yourself.


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