Social Solutions: 4 Reasons Why You Need Social Media Influencer Marketing

<p style&equals;"text-align&colon; justify&semi;">Influencer marketing has come of age – no doubt&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">In 2021&comma; it’s forecast to become <a href&equals;"https&colon;&sol;&sol;influencermarketinghub&period;com&sol;influencer-marketing-statistics&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">a &dollar;13&period;8 billion industry<&sol;a>&comma; up from &dollar;1&period;6 billion in 2016&period; 75 percent of brands intend to create a stand-alone budget for influencer marketing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you were on the fence about embracing <a href&equals;"https&colon;&sol;&sol;newsforpublic&period;com&sol;marketing-influencers-video-campaign&sol;">influencer marketing<&sol;a> especially on social media&comma; these numbers are enough to convince you to cross over&period; If you’re not sold&comma; though&comma; this article is for you&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Continue reading to learn why your business needs social media influencer marketing&period;<&sol;p>&NewLine;<h2>Leverage the Power of Word of Mouth<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Word-of-mouth marketing has always been powerful&comma; but it wasn’t until social media platforms became a phenomenon that marketers started to experience its real power&period; Today&comma; over <a href&equals;"https&colon;&sol;&sol;www&period;linkedin&period;com&sol;pulse&sol;who-do-you-trust-92-consumers-peer-recommendations-over-joey-little" target&equals;"&lowbar;blank" rel&equals;"noopener">90 percent of consumers<&sol;a> trust and count on a friend’s recommendation&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Influencer marketing leverages the power of word of mouth&period; Influencers have built a community of fans and followers&comma; so their audience trusts what they say&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If traditional word-of-mouth marketing isn’t working for you&comma; it’s time to hire influencers&period; They’ll put out a good word about your products and services and their audiences will listen and a good number will take the desired action&period;<&sol;p>&NewLine;<h2>Your Competitors Are &lpar;Probably&rpar; Already Using Influencers<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you’re in a fiercely competitive market&comma; you want to stay ahead of your competitors – even if it means copying their marketing strategy&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Here’s the thing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">There’s a good chance your competitors are already using influencers&period; To check this&comma; just hop on your competitors’ social media pages and see if there are posts featuring influencers saying nice things about their products and services&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Influencer marketing delivers good results&comma; which is why your competitors have already hopped on this train&period; Stay behind and you might never catch up with the rest&period;<&sol;p>&NewLine;<h2>Social Media Influencer Marketing Increases Your Online Presence<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">To run a successful enterprise in the digital age&comma; you need a vast online presence&period; With such a presence comes big benefits&period; For instance&comma; search engines will quickly pick up your brand’s name when more people are talking about it online&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">What are you doing to expand your business’s online presence besides maintaining a website and blogging regularly&quest; <a href&equals;"https&colon;&sol;&sol;izea&period;com&sol;influencer-marketing&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Influencer marketing<&sol;a> is what’s missing from the mix&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Influencers are good at getting their followers to talk about your brand&period; Increased engagement results in a greater social reach&comma; which consequently translates into a bigger digital presence&period;<&sol;p>&NewLine;<h2>Your Product Could Go Viral<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Creating a viral product is every entrepreneur’s dream but not many will achieve it&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">To improve your chances of being among the few entrepreneurs with viral products&comma; leverage influencer marketing&period; Especially if you work with an influencer who has a big following on social media&comma; a well-worked&comma; highly shareable post can reach lots of people and go viral&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Do you know what a viral product means&quest; You’ll sell out in a matter of days or hours if you aren’t well-stocked&excl;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Social Media Influencers Can Take Your Brand to the Next Level<&sol;strong><&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Social media influencer marketing will help you increase your sales&comma; fire up brand conversations&comma; and stay at par with your competitors&period; It’s time to start looking for influencers who suit your brand – this is key&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Keep tabs on our blog for more digital marketing insights&period;<&sol;p>&NewLine;