Automobile

Why are New Car Sales Falling?

<p style&equals;"text-align&colon; justify&semi;">Headlines this autumn revealed that sales of new cars plunged by a fifth in September&comma; marking it as <a href&equals;"https&colon;&sol;&sol;www&period;thisismoney&period;co&period;uk&sol;money&sol;cars&sol;article-6238849&sol;New-car-market-falls-fifth&period;html" target&equals;"&lowbar;blank" rel&equals;"noopener">one of the slowest Septembers in seven years<&sol;a> for car dealerships&period; In what is usually a strong month of the year for new car sales&comma; thanks to the change of car registration&comma; just 338&comma;834 new models were sold&comma; making it a 20&period;5&percnt; fall from the 426&comma;170 sold in September 2017&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">These numbers are very close to the worst on record&comma; when in 2008 new car sales fell by 21&period;2&percnt; to just 330&comma;295 as the UK was hit by the recession&period; But what’s causing this significant slowdown&quest; Here is a look at some of the factors that are putting motorists off buying new in 2018&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">New Emissions Testing<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">According to the Society of Motor Manufacturers and Traders &lpar;SMMT&rpar;&comma; the body that released the figures&comma; the reason for the dramatic fall stems from more rigorous emissions testing&period; From the beginning of September&comma; all new cars sold to drivers in the EU had to undergo the Worldwide Harmonised Light Vehicle Test Procedure &lpar;WLTP&rpar;&period; This new testing procedure measures all emissions that are regulated&period; They also incorporate CO2  and fuel economy&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">With the new emissions standards coming into effect at the same time as the rollout of the new number plates&comma; the new rules created supply problems&comma; and so there was a backlog of deliveries&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">Eco-Conscious Drivers<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Overall&comma; however&comma; there is less interest in general among motorists for diesel cars&period; Sales of these were dramatically down in September&comma; plummeting by 42&percnt;&period; It was a slightly better story for petrol cars&comma; although sales still fell by 6&period;7&percnt; to 23&comma;507&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">In contrast&comma; drivers are becoming more fuel conscious now&comma; with sales of alternatively fuelled vehicles up by 3&period;9&percnt; to 23&comma;507&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">The Brexit Question<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This reduction in sales of new cars has been a story throughout the year&comma; however&period; The decline was <a href&equals;"https&colon;&sol;&sol;www&period;independent&period;co&period;uk&sol;news&sol;business&sol;news&sol;uk-car-sales-drop-brexit-jaguar-land-rover-investment-smmt-a8432276&period;html" target&equals;"&lowbar;blank" rel&equals;"noopener">noted in June<&sol;a> when figures dropped more than 28&percnt; and car manufacturers such as Jaguar Land Rover demanded clarity over what will happen post-Brexit&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The motoring brand had already announced in April that it was cutting over 1&comma;000 UK jobs as a result of the uncertainty surrounding Brexit&period; There is the possibility that this may also have had an impact on new car sales overall&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">The Rise of Used Cars<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Another reason for the slowdown is that car buyers are turning to used cars&period; Having the latest number plate has lost its sheen&comma; and in its place has become a trend towards used cars&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The second-hand car market is filled with models and brands that buyers know and trust&period; With dealers such as <a href&equals;"https&colon;&sol;&sol;www&period;imperialcarsupermarkets&period;co&period;uk&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Imperial Cars<&sol;a> showcasing makes at wallet-friendly prices&comma; the appetite for new cars is ultimately waning&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">As 2018 comes to a close&comma; there is a lot to assess for the new car sales market&period; With Brexit on its way in 2019 and what seems like an endless stream of electric and hybrid cars being announced by major manufacturers&comma; the shift away from new petrol and diesel cars looks set to continue&period;<&sol;p>&NewLine;

Hardik Patel

Hardik Patel is a Digital Marketing Consultant and professional Blogger. He has 16+ years experience in SEO, SMO, SEM, Online reputation management, Affiliated Marketing and Content Marketing.

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