Talking Tech: The Importance of Identity Management in Today’s Digital Era

<p style&equals;"text-align&colon; justify&semi;">When it comes to the world of Information Technology&comma; the last few years have witnessed countless developments&comma; trends and hypes&period;  For businesses&comma; digital transformation is crucial for growth and competitive advantage as customers expect seamless digital experiences&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This new trend &lpar;digital transformation&rpar; is used to eliminate the need for manual activity and helps present the best customer experience possible&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This is where Identity and Access Management or IAM comes to play&period;  Where classic IAM mainly addresses employees and business customers&comma; Customer-IAM &lpar;or&colon; CIAM&rpar; is the future of digital customer experiences&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><a href&equals;"https&colon;&sol;&sol;e27&period;co&sol;thierrylevasseurvancouver" target&equals;"&lowbar;blank" rel&equals;"noopener">Thierry LeVasseur<&sol;a>&comma; internet security expert&comma; says many organizations are turning to identity management software&comma; which can systemize user access controls securely and in a well-organized way&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">In fact&comma; <a href&equals;"http&colon;&sol;&sol;www&period;youngupstarts&period;com&sol;2018&sol;05&sol;20&sol;interview-thierry-levasseur-tech-executive-and-entrepreneur&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Thierry LeVasseur<&sol;a> says identity management practices&comma; &lpar;IAM and CIAM&rpar;&comma; are becoming the norm for many companies and is highly relevant for all customer-facing teams&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Presently&comma; at least <a href&equals;"https&colon;&sol;&sol;solutionsreview&period;com&sol;identity-management&sol;74-of-enterprise-breaches-involved-access-to-a-privileged-account&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">74&percnt; of all enterprise breaches<&sol;a> begin with stolen or weak privileged credentials&period;  With illicitly gained credentials&comma; hackers can disrupt a business&comma; stealing proprietary data or financial resources&comma; or exploit a network’s processing power undetected&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">To explain the most basic understanding of both solutions&comma; IAM is internally-facing while CIAM is externally-oriented&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">IAM focuses on authenticating and monitoring employees within an organization&comma; making sure the network has strong authentication policies and employees only have the credentials they need to perform their specific job duties&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Similarly&comma; a strong CIAM provider will help businesses set up a secure system that ensures customer data is safe from cyberthreats&period; For example&comma; CIAM can establish a multi-factor authentication which prompts users for more information&comma; such as fingerprints or voice recognition to gain access&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The issue of security is one of the top reasons businesses turn to IAM and CIAM&comma; however&comma; these identity management practices can also help businesses streamline their customer’s user experience&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">For example&comma; CIAM providers can help to create an extensive profile for each user in the company’s system&comma; which tracks and manages logins and devices along with purchase histories&period; In addition&comma; if the website requires a social login&comma; this profile will also add in specific interests from the social providers the customer chose for authentication&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This can help to tailor content per user interest&comma; matching articles or advertisements to specific likes&comma; interests&comma; and histories to give them a more personalized experience&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">In order to implement identity management efficiently&comma; companies first need to review their own user cases in order to find the best fit for their needs&period;<&sol;p>&NewLine;