Business

Why Hang Tags Play a Huge Role in Branding Your Clothing Business

<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">All customers are different&comma; right&quest; Of course&period; Each customer comes into a store looking for different items and products&comma; and for a specific purpose&period; But if you ever pay close attention to a customer shopping for clothes&comma; you’ll notice that the way in which they shop tends to follow a specific order… They first browse the store to find the article of clothing they’ve been looking for&period; Then&comma; once they find that piece&comma; they then look at a very specific item on the piece of clothing… The very next item the customer is looking at is the clothing’s hang tag&period;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Why do customers look for the hang tag next&quest; Well&comma; because more than likely&comma; the article of clothing they found has multiple sets&comma; so the customer looks at the hang tags to see which one is right for them&period; Hang tags contain information like size&comma; price&comma; and the name of the brand or logo&period; <&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">In the eyes of the customer&comma; the main reason they look at hang tags is mainly to see if that article of clothing is in their size and in their price range&period; But from perspective of the owner of the clothing line&comma; hang tags are the face of their brand&period;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Hang tags have been around for quite some time but they’ve always been somewhat of a last-minute consideration that falls at the bottom of to-do lists with clothing line owners&period; Designers are so focused on following the <a href&equals;"https&colon;&sol;&sol;newsforpublic&period;com&sol;clothing-brand-business-tips&sol;"><span style&equals;"color&colon; &num;1155cc&semi;">clothing brand business tips<&sol;span><&sol;a> to get established and the production of the garments that they neglect to put too much time or effort into their hang tags… That’s a completely different story now&excl;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Some clothing line owners now spend more time on their hang tags than they do on their garments because they’ve realized just how important hang tags are&period; A clothing designer can have some of the most beautiful articles of clothing but if their hang tags don’t speak to the customer&comma; what’s the point of any of it&quest;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">The biggest thing to understand is that hang tags aren’t just pieces of cardboard or paper that hang from clothes&period; Your hang tags are not only the face of your brand but they’re a representation of a lifestyle and reputation you’re wanting customers to perceive&period;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">From brand recognition and reputation to brand loyalty&comma; take a look at why hang tags play such a huge role in the branding of your clothing business&period;<&sol;span><&sol;p>&NewLine;<h2>Why are Hang Tags So Important&quest;<&sol;h2>&NewLine;<h3>Hang Tags Promote Brand Recognition<&sol;h3>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Hang tags have often been said to be the equivalent of a business card&comma; and if you think about it&comma; it’s pretty accurate&period; Just think about it… If a customer is browsing around in a store where the clothes don’t have hang tags&comma; they’d be buying clothes with no clue where they came from&period; Your hang tags are not only going to sell your clothes but they’re also a hanging advertisement for your brand&period;<&sol;span><&sol;p>&NewLine;<h3>Hang Tags Make Your Clothes &OpenCurlyDoubleQuote;Pop”<&sol;h3>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Another point to make about hang tags is that you don’t just want to have a regular hang tag on your clothes… you want and need your hang tags to stand out&period; Just imagine the indecisiveness customers experience when shopping for clothes… Not only are there tons of clothes on racks&comma; but there are tons of clothes of the same style they’re looking for on the racks&excl;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">So how do customers make their final buying decision&quest; They look at the hang tags&period; In knowing this&comma; this is when you want to get creative in the design phase&period; How do you do this&quest; You have to create custom <a href&equals;"https&colon;&sol;&sol;wunderlabel&period;com&sol;hang-tags&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><span style&equals;"color&colon; &num;1155cc&semi;">hang tags<&sol;span><&sol;a> that are very specific to your brand&period;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Whether you choose to be creative in the shape of your hang tags or with the colors&comma; just make sure your hang tags stand out on the racks&period; It can be very easy for standard tags to get lost in the mounds of other clothing lines&comma; so make your clothes &OpenCurlyDoubleQuote;pop” with an eye-grabbing hang tag&period;<&sol;span><&sol;p>&NewLine;<h3>Hang Tags Build Brand Loyalty<&sol;h3>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">Every clothing line owner wants to be a household name and be recognizable by people all over the world&period; That’s perfectly understandable but you know what they say… &OpenCurlyDoubleQuote;you have to crawl before you can walk&period;”<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">So what does crawling before walking look like in retail&quest; Well&comma; it starts with creating customer loyalty by way of finding ways to connect with your audience&period; As of right now&comma; your brand is just words attached to clothes&comma; and that’s okay… all clothing lines start out like that&period; It’s not until you start humanizing your brand that you start to get some movement behind your brand&period;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN"><a href&equals;"https&colon;&sol;&sol;www&period;artsthread&period;com&sol;importance-sharing-founder-story&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><span style&equals;"color&colon; &num;1155cc&semi;">Artsthread&period;com<&sol;span><&sol;a> stresses the importance of storytelling&period; Customers are interested in why you do what you do and how you came to do it&period; Share your brand’s story with them on not only your hang tags but also on social media too&excl; Get involved in local and community events to spread your business to the world&period;<&sol;span><&sol;p>&NewLine;<p class&equals;"normal" style&equals;"text-align&colon; justify&semi;"><span lang&equals;"EN">The thing to understand is that people aren’t going to be as invested in a brand if they don’t feel like it resonates with them&period; So be transparent and open about your brand&period; If you can get your brand’s story out to the right people&comma; your brand will indeed become a household name and customers will remain loyal for years to come&period;<&sol;span><&sol;p>&NewLine;

Hardik Patel

Hardik Patel is a Digital Marketing Consultant and professional Blogger. He has 16+ years experience in SEO, SMO, SEM, Online reputation management, Affiliated Marketing and Content Marketing.

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