<p style="text-align: justify;">A well-designed website easily attracts thousands (if not millions) of visitors, letting users find whatever they&#8217;re looking for.</p>
<p style="text-align: justify;">But do you know that your site design can also impact your <a href="https://newsforpublic.com/ways-startups-get-success-seo/">SEO success</a>? Your design influences several factors in your SEO including content display, loading speed, rank on search engines, and so much more.</p>
<p style="text-align: justify;">Having a great site design makes it convenient and easy for users and search engines to navigate your website.</p>
<p style="text-align: justify;">In this post, we&#8217;ll talk about the seven ways of how web design can significantly affect your SEO efforts.</p>
<p style="text-align: justify;">Let&#8217;s dive in.</p>
<h2>1. Page Loading Time</h2>
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<p style="text-align: justify;">Your page loading speed is a crucial aspect that search engines consider to help users find relevant information in the shortest amount of time.</p>
<p style="text-align: justify;"><a href="https://neilpatel.com/blog/loading-time/" target="_blank" rel="noopener">According to Kissmetrics</a>, 47 percent of users expect a site to load within 2 seconds. Otherwise, 40 percent will leave it takes more than 3 seconds.</p>
<p style="text-align: justify;">Chances are, users often don&#8217;t have the patience for slow-loading sites and will move on to your competitors. They expect most web pages and websites to load quickly no matter what device they&#8217;re using.</p>
<p style="text-align: justify;">Several factors can significantly affect your site speed â large images, unoptimized plug-ins and apps, irrelevant widgets, multiple ads, and so on. Resolving these issues will make your site load fast and boost your <a href="https://newsforpublic.com/professional-seo-services-marketing-online/">SEO strategies</a>.</p>
<h2>2. Structured URL</h2>
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<p style="text-align: justify;">Some websites overlook the importance of having an <a href="https://www.dearblogger.org/7-seo-tactics-higher-search-rankings-on-google/" target="_blank" rel="noopener">SEO-friendly URL</a>. They&#8217;re an essential detail that is often missed by your fiercest competitors.</p>
<p style="text-align: justify;">Here are some tips on how you can better structure your URLs for SEO:</p>
<ul style="text-align: justify;">
<li>Improve your rankings by using shorter URLs.</li>
<li>Minimize the number of keywords used in your URLs,</li>
<li>Keep your URLs simple, and can be easily read by the average user.</li>
<li>Utilize subfolders and not subdomains.</li>
<li>Utilize descriptive names for your URLs instead of more dynamic ones.</li>
<li>Use page names that are search friendly to boost your web design SEO.</li>
</ul>
<h2>3. Complicated Navigation</h2>
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<p style="text-align: justify;">The moment visitors step into your site, they will see the design immediately. Then, they&#8217;ll quickly bounce from your site if it&#8217;s overly complicated.</p>
<p style="text-align: justify;">That&#8217;s precisely why the overall appearance and experience of your website is essential.</p>
<p style="text-align: justify;">You <em>need</em> to create a site design that&#8217;s both convenient and easy to use.</p>
<p style="text-align: justify;">Having an excellent navigation design has a continuous flow of web pages. As a result, it&#8217;s easy for users to stay on your site and find out whatever they&#8217;re looking for.</p>
<p style="text-align: justify;">Navigation is essential to both search engines and users. Without it, your website wouldn&#8217;t be considered as search engine friendly, which can result on poor search engine rankings.</p>
<h2>4. Non-Responsive Design</h2>
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<p style="text-align: justify;">Having a responsive design means that you&#8217;re giving users an optimal experience in viewing your website, no matter what device they&#8217;re using.</p>
<p style="text-align: justify;">Meaning, your content â images, texts, and videos, have to adjust optimally to any desktop, tablet, or smartphone.</p>
<p style="text-align: justify;">Usually, it saves the user the inconvenience of zooming in or scrolling horizontally, to search for the content they&#8217;re looking for.</p>
<p style="text-align: justify;">For the best user experience, test out every page, image, and so on. See if it renders beautifully on whatever screen size or device.</p>
<p style="text-align: justify;">Another aspect that you need to consider is speed. Understand what your user wants from your page, and focus on loading that content first.</p>
<p style="text-align: justify;">Moreover, make your entire texts and content readable. Avoid using small fonts that users can barely read.</p>
<h2>5. Pop-up Ads</h2>
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<p style="text-align: justify;">Pop-ups may have proven itself to be effective and excellent in lead generation, but do you know that they can also hurt your SEO?</p>
<p style="text-align: justify;">Intrusive pop-ups may have a significant effect on the overall user experience. For instance, if you launch an entry pop-up before the visitor even has the chance to access any of your content, then it can have a damaging effect on your SEO.</p>
<h2>6. Website’s Security</h2>
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<p style="text-align: justify;">Not securing your site with an <a href="https://newsforpublic.com/top-best-world-popular-cheap-ssl-certificate-providers/">SSL certificate</a> is usually a red flag for SEO and your site visitors.</p>
<p><a href="https://shareasale.com/r.cfm?b=1151462&;u=1359905&;m=46483&;urllink=&;afftrack=" target="_blank" rel="noopener"><img class="aligncenter" src="https://static.shareasale.com/image/46483/NC_SSL_004_336x260.gif" alt="SSL Certificate for just $8.88" border="0" /></a></p>
<p style="text-align: justify;">Have you ever tried accessing a site that isn&#8217;t <strong>https</strong> yet?</p>
<p style="text-align: justify;">Well, notice how Google warned you before accessing? Or did you see in the URL bar that your website is labeled as unsecured?</p>
<p style="text-align: justify;">A majority of <a href="https://newsforpublic.com/best-web-hosting-services-2017/">web hosting companies</a> have a free version of the SSL certificate. Therefore, it helps that you at least have one installed on your site.</p>
<h2 style="text-align: justify;">7. Mobile Friendliness</h2>
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<p style="text-align: justify;">If your site isn&#8217;t mobile optimized, it wouldn&#8217;t be able to rank well. Mobile optimization significantly affects your tablet and desktop search rankings, too.</p>
<p style="text-align: justify;">Therefore, it&#8217;s essential that you:</p>
<ul style="text-align: justify;">
<li>Keep your site mobile optimized.</li>
<li>Ensure that you&#8217;re providing an excellent user experience on smartphones and tablets.</li>
<li>See to it that your site&#8217;s loading time is under 2 seconds on mobile.</li>
<li>Your site also needs Accelerated Web Pages or AMP. It is an open source framework that allows you to deliver content faster. As a result, it makes your web pages load more quickly, boost usability, improves user engagement, and your mobile rankings.</li>
</ul>
<h2 style="text-align: justify;">Over to You</h2>
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<p style="text-align: justify;">Web design has a significant impact on your SEO. So, it&#8217;s important that you learn from these points and apply them to your site design. Moreover, working with an expert in <a href="https://www.sytian-productions.com/" target="_blank" rel="noopener">web design </a> can help you achieve the results you want in the long run.</p>

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