Technology

Instant Apps: Are They A Threat To Native Apps?

<p class&equals;"western" lang&equals;"en-US" style&equals;"text-align&colon; justify&semi;">The concept of instant apps rolled out in the last years Google I&sol;O and since then it has been releasing in installments and slowly and gradually popularizing&period; Well&comma; the buzz about instant apps is not just about their flourishing&comma; what it brings along with is the buzz about the death of native apps&period; The main question is why Google has come up with these apps&period; Does this innovation lead to improvising the UX&quest; Or it is trying to resolve issues for the iPhone users who are stuck with the older versions and can’t download the apps supported by newer versions only&quest; Or it is focusing on the storage space saving&quest; Or it just focuses to stay in the top position when it comes to search service for a mobile device&quest; Well&comma; as we discussed above there has been only limited tit-bits out about these apps and hence let’s first start with in-depth discussion as to what these apps are&period;<&sol;p>&NewLine;<h2 class&equals;"western" style&equals;"text-align&colon; justify&semi;">What Exactly Are Instant Apps&quest;<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p class&equals;"western" lang&equals;"en-US" style&equals;"text-align&colon; justify&semi;">Well&comma; ever felt there are so many functions in an app and you make use of only single one&period; Your phone is blocked with a bulk of space for using just a single feature&period; This is when instant apps come into the frame&period; These are designed in a way that the users will be awarded only that feature which they actually want to use that too without downloading the app&period; The user is not under the compulsion to install the entire app instead of these apps they can use a single feature only&period; This is generally a misconception that <a href&equals;"https&colon;&sol;&sol;newsforpublic&period;com&sol;know-wireframes-indispensable-part-mobile-app-development&sol;">mobile app development<&sol;a> is limited to just a single type of app&period; In fact&comma; there are not one or two&comma; but there are three types of apps&period;<&sol;p>&NewLine;<ul style&equals;"text-align&colon; justify&semi;">&NewLine;<li>&NewLine;<p class&equals;"western" lang&equals;"en-US">Native apps that we generally use the App Store<&sol;p>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<p class&equals;"western" lang&equals;"en-US">Instant apps of which single feature can be used without installation<&sol;p>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<p class&equals;"western" lang&equals;"en-US">Progressive web apps which host a web view inside an app<&sol;p>&NewLine;<&sol;li>&NewLine;<&sol;ul>&NewLine;<h2 class&equals;"western" style&equals;"text-align&colon; justify&semi;">Bluffs That’s in the Air<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p class&equals;"western" lang&equals;"en-US" style&equals;"text-align&colon; justify&semi;">Well&comma; now we know what instant apps actually are and types of other apps existing&period; Well&comma; time and phone memory of the users are something which always runs low and instant apps acts like a boon for them and this gave birth to the bluff that native apps are on the verge of extinction&period; Google and Apple both have tightened their shoes and even with the advent of any new innovations&comma; they won’t let native apps vanish just like that&period; The fleet of <a href&equals;"https&colon;&sol;&sol;newsforpublic&period;com&sol;mobile-technology-business-development&sol;">mobile app development companies<&sol;a> would not be increasing and even the revenue figures won’t be so high if extinction is on the way&period; To your knowledge&comma; the expected revenue by the year 2020 in the app development is 102 billion&period; This is not even close to vanishing&period;<&sol;p>&NewLine;<h2 class&equals;"western" style&equals;"text-align&colon; justify&semi;">Threat or Not&quest;<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p class&equals;"western" lang&equals;"en-US" style&equals;"text-align&colon; justify&semi;">Well&comma; of course&comma; instant apps are great and users might enjoy and turn their way around to them&comma; but these are not a threat to native apps&period; There are features which native apps have an instant apps lack and that’s probably why these are safe&period; Location&comma; camera integration&comma; billing&comma; and majorly payment are some features that are the monopoly of native ones&period; Even push notification is something that these apps lack&period; Users feel privileged when they are given attention and notified about the deals and offers&period; This is something that keeps them connected to the app and this feature lacks in instant ones&period; User engagement is maximum with general apps and the threat of being eaten up is nowhere around the corner for now and also for the near future to come&period;<&sol;p>&NewLine;

Hardik Patel

Hardik Patel is a Digital Marketing Consultant and professional Blogger. He has 16+ years experience in SEO, SMO, SEM, Online reputation management, Affiliated Marketing and Content Marketing.

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