Business

5 Dos and Don’ts of Amazon Product Listing Optimization

<p style&equals;"text-align&colon; justify&semi;">Are you looking for ways to increase your listing rank on Amazon&&num;8217&semi;s platform&quest;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">While Amazon is still trying to work out the kinks of their algorithm&comma; there are key things you need to do&comma; like ensuring the product title and description contain the keyword&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">But you need to make sure that you don&&num;8217&semi;t keyword stuff&comma; either&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Here is your guide to <a href&equals;"https&colon;&sol;&sol;newsforpublic&period;com&sol;start-small-business-help-fulfillment-amazon&sol;">Amazon product listing<&sol;a> optimization and what you need to do to master their algorithm&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">Do&&num;8217&semi;s<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Optimizing the product listing on Amazon starts with keywords&comma; descriptions&comma; titles&comma; and product photography&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Each of these categories will play the biggest impact when it comes to your ranking&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">You can&&num;8217&semi;t expect to rank for a camera tripod when the title has misspelled words and your description calls it &&num;8220&semi;a three-legged camera holder&&num;8221&semi;&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Having poor-quality pictures can lead customers to not even click on your listings&period;<&sol;p>&NewLine;<h3>Target the Right Keywords<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Keywords refer to the search queries that users look up when looking for specific products on Amazon&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Keywords don&&num;8217&semi;t need to be <a href&equals;"https&colon;&sol;&sol;newsforpublic&period;com&sol;10-websites-help-improve-grammar&sol;">grammatically correct spelling<&sol;a> or can even be a question in certain instances&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">High-competition keywords are difficult to rank for&period; You need enough initial sales to start ranking organically&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">For best results&comma; target keywords with lower competition&period; This might mean using words or phrases that are similar to your product&comma; but still matches the intent of the user&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Amazon SEO services are a great way to find the right keywords to help with ranking opportunities&period;<&sol;p>&NewLine;<h3>Have High-Quality Pictures<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If someone clicks on your picture and they can count the pixels that make up the image&comma; it will affect you negatively&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Amazon recommends using 1500&&num;215&semi;1500 pixels images for the best quality possible&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Also&comma; make sure that your product makes up the majority of the image&period; Having too much white space will distract the user and make it harder to see your product&period;<&sol;p>&NewLine;<h3>Accurate Titles<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Accurate titles will include the keyword&comma; fall within 70 to 100 characters&comma; and get to the point&period; Being vague with your titles can lead users astray&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If they can&&num;8217&semi;t tell what the product is&comma; then chances are that they&&num;8217&semi;re not going to click on it&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Titles will need to read well to different customers&period; If you ship internationally on Amazon&comma; then consider localizing your titles&period;<&sol;p>&NewLine;<h3>Make Your Description Stand Out<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Take the time to make your description easy to read so that it stands out&period; Using bullet points is recommended&comma; as it highlights key features and breaks up the text for the user&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">When a user looks at a block of text&comma; they&&num;8217&semi;re more likely to skim and miss out on important information&period; Don&&num;8217&semi;t be afraid to list everything that the product contains&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Skipping one minor feature could be the difference between a buyer and a lost potential customer&period;<&sol;p>&NewLine;<h3>Highlight Positive Reviews and Ratings<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Amazon appreciates users that deliver high-quality products to their customers regularly&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The more positive reviews&comma; the higher the chance to rank on Amazon&&num;8217&semi;s search engine&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Positive reviews will also help you when users sort by four and five-star reviews&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you can keep your reviews above that threshold&comma; you&&num;8217&semi;re appealing to customers that are only looking for the best&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">Don&&num;8217&semi;ts<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">While there are things you need to do&comma; there are certain things you need to avoid&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">This will include keyword stuffing&comma; poor-quality products&comma; and only relying on organic traffic when you first start&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Ignoring your customers and competitors will spell demise for your listing before you can even get it going&period;<&sol;p>&NewLine;<h3>Keyword Stuff<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">One of the best tips to optimize Amazon product listings is to avoid keyword stuffing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">While it makes sense&comma; in theory to include the keyword that you want to rank for as many times as possible&comma; it actually can be flagged by Amazon&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Make your keywords flow naturally in your title&comma; description&comma; and key features&period;<&sol;p>&NewLine;<h3>Skip Out on Picture Descriptions<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Picture descriptions are a great way to get ranking opportunities on both Amazon and search engines like Google and Bing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Certain users will browse the images that you post and the images themselves have a chance to rank separately&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Not only will you increase ranking opportunities&comma; but also you increase your accessibility&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If someone that can&&num;8217&semi;t read well needs a program to read off the description to ensure it is the right item&comma; you having that description helps your chances of them converting&period;<&sol;p>&NewLine;<h3>Ignore Negative Reviews<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Ignoring negative reviews and not addressing complaints can tank your ranking&period; If a common problem comes up&comma; address it at the source and reach out to the customers&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Even if the customer had an unpleasant experience with your item&comma; reaching out to solve the problem can lead to a happy customer and a change of heart&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Too many negative reviews and you will go against Amazon&&num;8217&semi;s TOS&period;<&sol;p>&NewLine;<h3>Rely Only on Organic Traffic<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Relying on organic traffic initially can spell demise for your product&period; To help get your initial sales to start ranking&comma; you can try ads or outreach&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Ads will place your product among the top ranking&comma; depending on how much you bid&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Outreach includes affiliate programs&period; If you find a website that specializes in your specific products&comma; see if they can change or add your products to their recommendations&period;<&sol;p>&NewLine;<h3>Skip Out on Videos<&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Videos offer a great way for people to experience your product without seeing it in person&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">It puts the potential user in a real-life scenario&comma; so they can see how the item would interact with their everyday life&period;<&sol;p>&NewLine;<h2>Amazon Product Listing Optimization&colon; Key Takeaways<&sol;h2>&NewLine;<hr &sol;>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Now that you know a little more about Amazon product listing optimization&comma; you can start rearranging your listings to perform better&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Don&&num;8217&semi;t be afraid of bad reviews and high competition&period; Stay true to your products and do the research and outreach necessary to get your sales rolling&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you want to learn more about Amazon&&num;8217&semi;s algorithms and how to maintain the best practices&comma; then be sure to check out the rest of the blog&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Know an Amazon seller who could use some help&quest; Share this article with them so they can take action today&period;<&sol;p>&NewLine;

Hardik Patel

Hardik Patel is a Digital Marketing Consultant and professional Blogger. He has 16+ years experience in SEO, SMO, SEM, Online reputation management, Affiliated Marketing and Content Marketing.

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